Hokkaido Places

Town Shiribeshi Subprefecture

Kuromatsunai 黒松内町

くろまつないちょう

An inland dairy town at the base of the Oshima Peninsula, at the point where Japan's natural beech forests end. Kuromatsunai has built its identity around the Utasai Beech Forest, a national natural monument since 1928. Across Hokkaido it is known for the bread and pizza at its roadside station and the cheeses and hams made at its Toit Vert workshop.

Population (2020 Census)
2,791
Area
345.65 km²
District
Suttsu District (寿都郡)
Official website
www.kuromatsunai.com

Known for

  • Utasai Beech Forest (歌才ブナ林): About 92 ha of old beech forest 2 km from the town center8. It was designated a national natural monument on 22 October 1928 as the "Utasai northern limit of natural beech" (歌才ブナ自生北限地帯)9. North of the Kuromatsunai Lowland, the beech forests that run up from Honshu come to an end10.
  • "Northern-limit beech village" (ブナ北限の里): Since the late 1980s, about 60 years after the designation, the town has used its beech forests to draw visitors, with nature facilities, beech-watching tours and beech-branded products10. The Utasai, Soubetsu and Shiraigawa beech forests were chosen together as a Hokkaido Heritage (北海道遺産) in 20048.
  • Michi-no-Eki Kuromatsunai: The roadside station sells more than 60 kinds of fresh bread and pizza baked to order11. It came first in the Hokkaido Jalan roadside-station satisfaction rankings in 2005 and 20086.
  • Toit Vert cheese and charcuterie (トワ・ヴェール): Cheese, ham, sausage and ice cream made with town milk and Hokkaido pork. Its Kuromatsunai Blue Cheese won gold at the 8th All Japan Natural Cheese Contest (2011) and was served in first class on JAL international flights in 2013 and 201412.
  • Dairy and beef: Dairy farming grew from the mid-1950s until Kuromatsunai was known as "the leading dairy town in Shiribeshi"13. Every summer the Beef Tengoku festival serves local beef as barbecue14.
  • Wild ayu of the Shubuto River (朱太川): The river's ayu took the Grand Prix at the national ayu-tasting contest in 2016. The fishery keeps the run going without stocking fish15.
  • Nagawa native buckwheat (奈川在来種): In Hokkaido this old buckwheat variety is grown only in Kuromatsunai, and the town's soba shops use it16.
  • "Most Beautiful Villages in Japan": Kuromatsunai joined the union in October 20116. It is known for its farm landscape, its green-roofed public buildings and walking footpaths, begun in 20048.

Sights & activities

Nature & scenery

  • Utasai Beech Forest (歌才ブナ林), Utasai, about 2 km from the town center8: The beeches reach 30 m tall and over 1 m across, and some are about 200 years old. The trail from the entrance runs about 1.2 km one way. Taking anything out is forbidden, even plants, insects or stones.18 The Buna Center recorded a largest trunk of 136 cm and a tallest tree of 26 m. Because the trees grew up close together, they have straight, branchless trunks, which is why they were called "palm trees of the north".23 A parking area stands at the entrance26.
  • Soubetsu Beech Forest (添別ブナ林): A loop of 40 minutes to an hour through younger beech forest, with trees up to about 90 years old and seedlings to spot18. It regrew naturally after logging23.
  • Shiraigawa Beech Forest (白井川ブナ林): Beech mixed with Sakhalin fir at the northern-limit front. The access forest road is locked, so you need an entry permit from Hokkaido.18
  • Mt. Kuromatsunai-dake (黒松内岳, 740 m): A Hokkaido 100 Famous Mountains climb with views of both the Sea of Japan and the Pacific251. Tsujino Kenji and Haruko, a husband-and-wife team certified by the Japan Mountain Guides Association, run guided climbs as "Northland"26.

Onsen

  • Kuromatsunai Onsen Buna no Mori (黒松内温泉ぶなの森), Kuromatsunai 54524: A day-use hot spring with sodium-chloride water. The source is 39.9 °C and flows at 400 L per minute45. It has two bath halls: a Western-style domed hall with jet baths and a Japanese-style hall with a cypress bath. Each has an outdoor bath and a sauna, and the men's and women's sides swap on odd and even days24. It also offers self-service löyly in the sauna, a groundwater cold plunge, a stone sauna (岩盤浴) and a soba restaurant26. Hours are 11:00–21:00 (last entry 20:30). It is closed the first Wednesday in April–October and every Wednesday in November–March, or the next day after a holiday, according to the town site24; the 2025 pamphlet gives the 1st and 3rd Wednesdays in winter26. The tourism association's office is in the building46.

Museums & heritage

  • Kuromatsunai Buna Center (黒松内町ブナセンター), Kuromatsunai 512-1: A green-spired museum about the beech forest and the town's history and nature. It has woodworking, pottery and cooking workshops (fees apply) and lends binoculars and fossil-collecting kits free43. Open 9:30–17:00 (Thursdays until 20:30); closed Mondays, Tuesdays and over New Year, plus stock-taking days in November and March47. Admission is free43. It also lends bear spray47.
  • Toit Vert workshop, Mena 152-4: From the second-floor "research room" you can watch cheese and meat being made through glass. The room also serves sweets and ice cream, though the menu is limited in January–February. Open 10:00–18:00 in April–October and 10:00–17:00 in November–March; closed Mondays48.
  • Fossils: Shell fossils are found around the town, and the Buna Center explains them47. A whale fossil was dug up at Neppu in 1954, and a sea-cow (kaigyū) fossil and a baleen-whale skull were found there in 19936.

Outdoor & seasonal activities

  • Tourism association experiences:

    • Guided fishing for yamame and char with gear provided, 1 Jun–31 Oct49
    • Ayu tomo-zuri decoy fishing, 1 Jul–15 Sep49
    • Canoeing on the Shubuto estuary, April–October49
    • Cycling, April–November50
    • Winter programs: snowshoeing in the beech forest and a tent sauna with a "snow dive"42

    The canoe course runs about 3 km down the slow estuary, and salmon may be seen in autumn. A full-day cycling route crosses from the Pacific to the Sea of Japan.26

  • Footpaths: Walking routes linking the town's facilities have been maintained with volunteers since 20048.

  • Utasai Auto Campground L'PIC (歌才オートキャンプ場ルピック), Kuromatsunai 521-1: 2.2 ha with 3 bungalows, 27 auto sites and 4 free sites. Every site has water, a sink and a fire space. Pets are allowed, and all sites need a booking. The 2026 season runs 24 April–12 October.51

  • Soubetsu Mini Visitor Center (添別ミニビジターセンター): A lodge for one group at a time next to the Soubetsu beech forest, known for its starry skies. ¥5,240 per night for up to four people, open late April to mid-October.2426

Food experiences

  • Sobaya Konohana (そば屋 この花), Shiraigawa 8-216, near the Michi-no-Eki: This soba shop moved from Sapporo in 2021 and serves stone-milled Nagawa native soba from 11:30 until it sells out16. The pamphlet recommends its shiitake seiro26.
  • Kumagera Kitchen Kirika (Kumagera Kitchen 樻里花), Kuromatsunai 257-1: Opened 31 March 2025, serving set meals made with local produce and Thai dishes. Lunch is 11:00–14:00, café 14:00–15:00 and dinner 17:00–21:00; closed Thursdays.11
  • Ange de Fromage (アンジュ・ド・フロマージュ), Akaigawa 114: A cheese and sweets maker using local cow's milk and milk from its own sheep, with a restaurant that must be booked at least a week ahead. Open 10:00–18:00 in summer and 11:00–16:00 in winter; closed Wednesdays.11 It opened in July 20116.
  • Waga-tsuma (我つま), Nakazato 13-4: A reservation-only private-room restaurant serving the owner's set menu of home-grown vegetables, wild plants, mushrooms and fish from Suttsu Bay; book two days ahead26.
  • Town-center classics: Kissa Kurohige (喫茶 黒ひげ), known for ankake yakisoba (crisp noodles in a thick sauce), and Yakitori Shin-chan, for charcoal-grilled oyadori2636.
  • Bakeries and sweets:
    • Mother Nature (マザーネイチャー), using Satō Farm wheat grown in the town
    • Wagashi Suzuya (和生菓子すずや), making Japanese sweets from local azuki beans
    • Kimuraya confectioners (木村家菓子舗)
    • Aimer, making allergy-friendly sweets
    • The weekend farm café Buna Shizen Gakusha Beach Café (ブナ自然学舎 ビーチ・カフェ)
    • Café Tanpopo House (café タンポポハウス), next to the Utasai wetland26

Roadside stations (Michi-no-Eki)

Michi-no-Eki Kuromatsunai (道の駅くろまつない)

  • Location: Shiraigawa 8-10, Kuromatsunai (寿都郡黒松内町字白井川8番地10), on National Route 533. JR Neppu Station and Kuromatsunai IC on the Kuromatsunai Shindō are nearby19, and Sobaya Konohana is a short walk away16. The building is called toit vert II (トワ・ヴェール・ドゥー). Toit vert is French for "green roof", and "II", read deux ("do"), is meant to stand for doing and experiencing33.

  • Hours: On the official Hokkaido Michi-no-Eki site:33

    • Station and shop: 9:00–18:00 in April–September; 9:00–17:00 in October–March
    • Restaurant: same hours, last order 16:00
    • Pizza workshop: 10:00–16:00, or until sold out
    • Closed: no closing days in April–October; every Tuesday in November–March (Wednesday if Tuesday is a holiday); 30 December–1 January

    Other sources differ. The 2025 tourism pamphlet gives 9:00–18:00 until October and lists only the 2nd and 4th Tuesdays as winter closing days26. The tourism association lists the pizza counter as closed Tuesdays and Thursdays36. In winter 2024/25 the station also closed on 2 January52. (As of September 2026 — check before visiting; call 0136-71-2222.)

  • Shops & products:

    • Toit Vert ham, sausage, cheese, ice cream and soft-serve, plus Kuromatsunai woodcraft, candles, shochu and wine33
    • Sake "Seiryū Shubutogawa", frozen Nagawa soba "Sakura", Tanaka Shōten's oyadori and Buna Sablé26
    • Products from sister city Seiyo, Ehime, such as yuzu, mikan and honey26
    • Tōfu-dokoro Miura's tofu11
  • Food:

    • A bakery with 50–60 kinds of bread baked on site, made with 100% Hokkaido wheat and local "Suisai no Mori" water33; the town puts the count at over 6011
    • A 58-seat bakery restaurant serving hot dogs with Toit Vert sausage, ham burgers, and a daily soup and stew made with Toit Vert products33
    • The pizza workshop Pizza Doo (ピザドゥ), opened July 20106, bakes natural-yeast pizza topped with local ham, sausage and cheese. Queues form.26
    • Rich soft-serve and parfaits made with Kuromatsunai milk26
  • Facilities:

    • Parking: 76 standard spaces and 9 for large vehicles33
    • Toilets, open 24 hours, with warm-water seats and an accessible toilet3353
    • Wi-Fi33
    • Diaper-changing table, in the women's toilet only33
    • Credit card and other cashless payment, accepted in parts of the shop only33
    • An EV quick charger, out of service since 17 November 2025 while it is replaced; no restart date has been announced54
    • No RV park, campground or onsen is listed on site. The nearest are the L'PIC campground and Kuromatsunai Onsen in town5124.
  • Notes:

    • Registered 27 August 1999 as Hokkaido station No. 57. The stamp can be used only during opening hours.33
    • First in Hokkaido Jalan's roadside-station satisfaction ranking in 2005 and 2008, and in the top three in 2004, 2006, 2007, 2012 and 20146
    • The kitchen car "Kumagera Wagon" began serving here in September 20206

Getting there & around

  • Rail: The town has two stations on the JR Hakodate Main Line (函館本線): Kuromatsunai (S30) near the town center and Neppu (S29) near the Michi-no-Eki. Both are unstaffed211926. The seasonal limited express "Niseko" (特急ニセコ号) stops at Kuromatsunai21. On 6, 7 and 22 September 2026 a Kuromatsunai promotion team rode it between Oshamambe and Hakodate31. The Oshamambe–Otaru section of the line is due to close when the Hokkaido Shinkansen reaches Sapporo, expected around the end of FY2038, and will be replaced by buses. The Shinkansen will pass through the town but will have no station here.137
  • Bus: Niseko Bus runs the Oshamambe–Kuromatsunai–Suttsu route7. Inside the town, a welfare bus serves residents13.
  • Roads: National Routes 5, 37 and 229 and Hokkaido Road 9 (Suttsu–Kuromatsunai) cross the town7. The Dō-ō Expressway (E5) has only a junction here, Kuromatsunai JCT. From there the Kuromatsunai Shindō (E5A) leads to Kuromatsunai-minami IC and Kuromatsunai IC; it opened on 7 November 20097.
  • Travel times (town figures): Sapporo about 140 km, about 2 h 40 min by car via Routes 5 and 230, or about 3 h 30 min by JR. Hakodate about 140 km, about 2 h 10 min by car or 3 h 30 min by JR. Oshamambe is 20 min away, Niseko 50 min, Lake Tōya 60 min via Route 37, and Otaru about 2 h.55 The tourism pamphlet gives New Chitose Airport as about 160 km, around 2 hours by car26.
  • Nearest airport: New Chitose (CTS). The town suggests flying from Tokyo and continuing by car (about 3 h) or by JR with a limited express to Oshamambe (about 3 h)55.

Practical tips

  • Best seasons: The beech forest changes with every season18. The guided green season runs 1 April–30 November and the snowshoe season 15 December–31 March, depending on snow42. Plan a summer or early-autumn trip around Beef Tengoku; in 2026 it is on 27 September37.
  • Before a beech walk: The trails in Utasai have very few signs. The tourism pamphlet suggests picking up a map and nature notes at the Buna Center first, or walking with a local guide26. The Buna Center does not guide walks itself; ask the tourism association (0136-72-3597), whose office is inside Kuromatsunai Onsen4718.
  • Brown bears: Bears are seen in many parts of the town every year. Check the "Higumap" sighting map or ask the Buna Center, which lends bear spray47. The campground asks visitors not to leave food outside51.
  • Weather: Winter snow is deep; the average deepest snow is 135 cm, and 214 cm was recorded in 20222728. From spring into summer, cold fog can roll in from Uchiura Bay1. In heavy rain the Shubuto River above Sanebashi reaches flood-caution levels almost every year13.
  • Closing days: Many places close early in the week. The Buna Center closes Mondays and Tuesdays, Toit Vert Mondays26, the onsen on Wednesdays in winter24, and the Michi-no-Eki on Tuesdays in winter33. The soba shops close by mid-afternoon or when they sell out1636.
  • Where to stay: The Utasai Shizen no Ie lodge closed in March 202524. Options now include:
    • Koma Ryokan (小間旅館), founded in 1904
    • Oikawa Ryokan (及川旅館), in front of Kuromatsunai Station
    • The farm inn Farm-Inn Tomita (ふぁーむいん冨田)
    • The Buna no Mori Nature School (黒松内ぶなの森自然学校) guesthouse
    • The Soubetsu Mini Visitor Center
    • The L'PIC campground2656

More about Kuromatsunai

At a glance

Field Details
Type Town (町)
Subprefecture Shiribeshi (後志総合振興局); the town lies at its southern tip1
District Suttsu District (寿都郡)
Population 2,791 (2020 Census)2; 2,275 on the resident register (Hokkaido's reference figure, 31 Aug 2026), including 47 foreign residents3. The 2025 Census preliminary count is 2,6434.
Area 345.65 km²5; 29.3 km east–west and 19.7 km north–south1
Density 8.1 per km² (2020 Census)2; about 6.6 per km² on the Aug 2026 register figure
Municipal history Founding (開基) is dated to 1871, when the first settlers arrived; 25 December 1879 is kept as the "village founding day"67. Kuromatsunai Village became a second-class village in 19097. On 15 Jan 1955 it merged with Neppu Village and the Nakanokawa part of Tarukishi Village to form Miwa Village (三和村). Miwa became a town on 1 Jan 1959 and was renamed Kuromatsunai on 1 May 19596. Merger talks with Oshamambe ended in December 20047.
Neighboring municipalities Suttsu, Rankoshi, Shimamaki (Shiribeshi); Oshamambe (Oshima); Toyoura (Iburi)7
Symbols Tree: Japanese beech, Fagus crenata (ブナ), chosen in 1986. The town emblem (1959) combines the character 黒 with three pine needles for the three merged villages. A symbol mark from 1990 shows a beech leaf and a black woodpecker (クマゲラ). No town flower or bird is listed.1
Mascot No town-wide yuru-chara was found. The Beef Tengoku festival has two mascots, Beef-kun (ビーフ君) and Milk-chan (ミルクちゃん). They first appeared in 1990 and were redesigned in 2013.6
Official website http://www.kuromatsunai.com/

Name origin

The name comes from the Ainu kurmat-nay (クルマッナイ), "stream of the Japanese (Wajin) woman". The Hokkaido Government's Ainu place-name list gives this reading. Its commentary suggests that Wajin women rarely came into the area in the past, so one who did would have stood out and given the place its name17. The town tells a local story: wives who followed their migrant fisherman husbands north were caught in a storm and stayed here1. Japanese Wikipedia, citing a 1973 Japanese National Railways book on station names, describes a similar story: a fisherman's wife was shipwrecked nearby and had to stay7. The name appears as "Kurumatsunai" on the 1815 coastal survey map by Inō Tadataka and Mamiya Rinzō6. The kanji 黒松内 ("black pine" + "inside") are used for their sound.

Other local names:

  • Utasai (歌才): from otasei, "sandy place with shells"18
  • Soubetsu (添別): from seibetsu, "river with many shells"18
  • Neppu (熱郛): from kunne-net-pet, "river of the black marker tree", shortened. The name of JR Neppu Station comes from it19.
  • Shiraigawa (白井川): not from Ainu. The town says it comes from a river called Shirakawa (白川)18.

History

  • Before settlement: The sources consulted for this entry record almost no archaeology from the town. The 1815 survey map by Inō and Mamiya already names "Kurumatsunai" and the mountain "Kurumatsunai-yama". Ōtori Shrine (大鳥神社) dates to 1821. In 1833 Hanaoka Riemon (花岡利右衛門) from Matsumae settled near today's Midori Bridge and ran a river ferry and an inn.6
  • The Kuromatsunai mountain road (1856): By order of the shogunate, a road was cut from Oshamambe on the Pacific side over the lowland to the herring grounds at Utasutsu on the Sea of Japan620. Travellers on it included Matsuura Takeshirō, Thomas Blakiston, and the Hokkaido Development Commission's foreign advisers Benjamin Lyman and Horace Capron. Enomoto Takeaki signed a votive tablet at Sakkai Kannon-ji (作開観音寺) on his way to join the commission20. Sakkai Kannon-ji was founded in 18596.
  • Meiji settlement (1871–1890s): In 1871 the Development Commission set up a post station (駅逓) at Kuromatsunai6. Thirteen households of retainers of Date Kuninari moved here from Monbetsu in Usu District (in today's Date), among them Yokoyama Katsushirō206. At the same time, 24 households of former Tonami (ex-Aizu) samurai settled at Sakkai, and Yamamoto Tamakichi and a few others settled at Shirosumi. The town counts this year as its founding13. In 1889 a group of young settlers from Niigata, led by Takizawa Chiyokichi, cleared land at Nakanokawa. From 1891 Yokomura Gihei and 16 Utasutsu residents formed a farming cooperative, and in 1894 they received land at Neppu.6
  • Railway town: The Hokkaido Railway reached Neppu in 1903, and Kuromatsunai and Neppu stations opened6. Kuromatsunai had an engine depot for the helper locomotives that pushed trains over the hills21. The private Suttsu Railway ran 16.5 km from Kuromatsunai to Suttsu from 19202122; the town timeline dates its opening to 19216. Service stopped in 1968 and the line was formally abolished in 19722122. When the Muroran Main Line opened in 1928, the rail hub moved to Oshamambe and many railway families left6.
  • Dairy and gold: Dairy cattle were first kept here in 1907, and a dairy cooperative was formed in 1932. Gold was found at the Daikin mine (大金鉱山) in 1928 and the Daiei mine (大榮鉱山) in 1935. They employed more than 400 and more than 600 workers, and both closed in 1943 because of the war.6
  • Saving the beech forest: In the early 1920s the forestry scientist Niijima Yoshinao (新島善直) visited Utasai and called its beeches "palm trees of the north". His report led to the natural-monument designation in 1928239. The town timeline dates his visit to 1923, while the Buna Center quotes his report as dated October 1922623. Around 1944 the forest was to be felled for wooden aircraft propellers. Hokkaido University professor Tatewaki Misao (館脇操) argued for its value and stopped the plan. In 1954 the village, short of money, asked for the designation to be lifted so the trees could be sold. Local residents petitioned the national authorities, and the designation stayed.23
  • Merger and the welfare town: The 1955 merger created Miwa Village with 7,438 people. It became Kuromatsunai Town in 1959. The Tsukushi-en children's home (1956) and the Shiribeshi Gakuen facility (1966) were the start of a cluster of welfare facilities, which earned Kuromatsunai a reputation as a "welfare town". Milk shipments passed 10,000 tonnes a year for the first time in 1984.6
  • "Northern-limit beech village" (1986–2011): The beech became the town tree in 1986, the year a town planning committee proposed the beech-village plan6; the town's development plan dates the start of the programme to 198913. The first Beef Tengoku was held in 1990. The Buna Center, the Utasai auto campground and the Toit Vert workshop opened in 1993, Kuromatsunai Onsen in 1998, and the Michi-no-Eki in 1999. Footpaths were laid out in 2004, the same year the beech forests became a Hokkaido Heritage. In 2009 the Kuromatsunai Shindō expressway link opened and the town was named one of the "100 Villages of Japan" (にほんの里100選).6
  • Recent events: The population fell below 3,000 in April 2016. In September 2017 Typhoon No. 18 made landfall in the town, and an evacuation order was issued for the whole town. After the 2018 Hokkaido Eastern Iburi Earthquake, the town was without power for about 44 hours. In 2019 Kuromatsunai formed the "Hashikko Alliance" (はしっこ同盟) with Oshamambe and Toyoura, and work began on the Hokkaido Shinkansen's Uchiura Tunnel under the town. In December 2020 it became a Tokyo 2020 host town for Suriname.6 The Utasai Shizen no Ie nature lodge closed on 31 March 202524.

Geography & climate

Kuromatsunai lies in southwestern Hokkaido, about midway between Sapporo and Hakodate1. It has no coastline. Suttsu separates it from the Sea of Japan and Oshamambe from the Pacific, but at both ends the town boundary is only about 200 m from the shore17. The two seas are about 28 km apart here13, and on a clear day you can see both from Mt. Kuromatsunai-dake1.

  • Landforms: Most of the town is low hills, with few high mountains or plains13. The Kuromatsunai Lowland (黒松内低地帯) runs from Suttsu to Oshamambe. It marks the northern limit of Japan's beech forests: north of it, Hokkaido's mixed conifer and broadleaf forest takes over10. Mt. Kuromatsunai-dake (黒松内岳, 740 m) is one of the "100 Famous Mountains of Hokkaido". Its trail from the Hokkaido Road 9 side has some steep, roped sections25.
  • Rivers: The Shubuto River (朱太川) is a second-class river, 43.5 km long, with a basin of 361.7 km². It rises on Mt. Kanayama on the Toyoura border, collects the Kuromatsunai and Neppu rivers, and flows into the Sea of Japan13. The tourism pamphlet describes it as a river with no embankments or other artificial structures, which it calls rare in Japan, and as home to wild ayu and yamame trout that move between river and sea26. In 2016 the Shubuto river system was listed among the Ministry of the Environment's 500 Important Wetlands, and the whole town was named an important satoyama area for biodiversity6.
  • Forests: Forest covers 27,280 ha, or 78.9% of the town (2015 census of agriculture and forestry)13. The Utasai forest reserve is 92.43 ha at 40–160 m above sea level, and beech makes up 58% of its trees. The Shiraigawa beech reserve covers 20 ha at 150–320 m23.
  • Climate: The town gets weather from both seas. From spring into summer, south-southeasterly winds bring dense fog off Uchiura Bay and keep temperatures low. In winter, north-northwesterly winds from the Sea of Japan bring heavy snow, and the town counts itself among the snowiest parts of southern Hokkaido1. At the Kuromatsunai AMeDAS station (1991–2020 normals), the annual mean is 7.5 °C, annual precipitation 1,485 mm, total snowfall 838 cm, and the average deepest snow 135 cm27. The records are 34.5 °C (18 Jul 2021) and −27.8 °C (25 Jan 1985). The deepest snow recorded is 214 cm (23 Feb 2022), and the wettest day brought 193.5 mm (18 Sep 2017)28. The Köppen classification is Dfb, a humid continental climate29.

Economy & industry

  • Farming: The core of local agriculture is dairy, beef cattle and seed potatoes. Beans and wheat are grown in rotation, and glutinous rice (もち米) is another main crop13. Dairy grew from the mid-1950s through mechanization and larger farms13, and yearly milk shipments passed 10,000 tonnes in 19846. The town runs a public pasture and a compost center. It is now testing sheep grazing on abandoned farmland as a form of "regenerative agriculture" and a way to train new farmers13. The main farm co-op is JA Yōtei's Kuromatsunai branch7.
  • Food processing and other companies: Toit Vert makes cheese, ham, bacon, sausage and ice cream30. The tourism association names its operator as Fujita Corporation (フジタコーポレーション)31. Kuromatsunai Meisui (黒松内銘水) has bottled the mineral water "Suisai no Mori" (水彩の森) since 19976. Niseko Foods (ニセコ食品) makes takuan pickles here7.
  • Jobs: In the 2020 Census, 13.22% of workers were in primary industry, 16.11% in secondary and 70.67% in tertiary. The town calls this an "urban-type" pattern for a farm town and names services, including its ten social-welfare facilities, as a key industry13.
  • Tourism: About 250,000 people visit each year. The FY2024 baseline was 260,000, and the target for FY2030 is 300,00013. The town expects fewer overnight stays after the Utasai Shizen no Ie closed and is planning other kinds of lodging13.
  • Population: Kuromatsunai had 7,438 people at the 1955 merger, 4,532 in 1980, 3,082 in 2015 and 2,791 in 2020. In 2020, 39.5% of residents were 65 or older, against 28.7% nationally13. The 2025 Census preliminary count of 2,643 is 5.3% below 2020. Its male population rose 1.6% while its female population fell 11.8%, and households rose to 1,3874. The resident register gave 2,275 in August 20263. Between FY2005 and FY2024, 66 families (140 people) moved to the town through its migration program13.
  • Revitalization and projects: The town plans its tourism together with the third-sector Buna no Sato Promotion Corporation (ブナの里振興公社), the tourism association and outside partners, and works on regional tourism with Oshamambe and Toyoura through the "Hashikko Alliance"13. It also promotes itself through the Most Beautiful Villages union and collects furusato nozei donations, which it spends on nature conservation, landscape, children, welfare staff and migration32. The Hokkaido Shinkansen will run through the town in tunnels; the Sapporo extension is expected to open around the end of FY203813. Spoil from the Uchiura Tunnel may contain natural heavy metals and is to be taken to the former Toyohoro town pasture13.

Local specialties

Specialty Category Details & where to get it
Kuromatsunai Blue Cheese (くろまつないブルーチーズ) Cheese Made from unadjusted local milk and aged about two months, with a mild blue flavor and low salt. Gold in the blue-mold category at the 8th All Japan Natural Cheese Contest (2011); served in JAL international first class in 2013 and 2014; silver at the Japan Cheese Awards 2020.12 Sold at Toit Vert and the Michi-no-Eki.33
Toit Vert Gouda and other cheeses Cheese The long-aged "Kuromatsunai Gouda" won silver at the World Cheese Awards 202326. The range also includes Camembert, white-blue cheese and cream cheese30. A two-year-aged Gouda went on limited sale in June 202630.
Toit Vert ham, bacon and sausage Charcuterie Made by hand from Hokkaido pork and smoked over cherry-wood chips30. The smoked raw bacon slices won the Grand Prix, the top rating, at the Japan Food Selection in December 202334.
Toit Vert ice cream and soft-serve Dairy sweets Made with milk from town cows. The soft-serve and haskap ice cream date from 1997.630 The Michi-no-Eki sells a rich soft-serve and parfaits made with Kuromatsunai milk.26
Kuromatsunai Cassis Cassata (黒松内カシスカッサータ) Frozen dessert Cream-cheese cassata with blackcurrants hand-picked at the company's Fujita Farm. It returned in limited quantity from 3 Aug 2026 after about three years off sale.35
Michi-no-Eki bread and pizza Bakery Bread made with 100% Hokkaido wheat and local "Suisai no Mori" water, in 50–60 varieties according to the Michi-no-Eki site33. The pizza uses natural-yeast dough topped with town-made ham, sausage and cheese26.
Mineral water "Suisai no Mori" (水彩の森) Water Hard water rich in calcium and magnesium, from Kuromatsunai Meisui at Toyohoro 279-2. Sold at the factory on weekdays and in shops in and outside Hokkaido.11 The mayor calls it a popular furusato nozei gift14.
Nagawa native soba (奈川在来種) Noodles Buckwheat grown in Hokkaido only in Kuromatsunai. Sobaya Konohana serves it as soto-ichi soba, 10 parts buckwheat to 1 part wheat16. The Michi-no-Eki sells frozen "Teuchi Soba Sakura" made with the same flour26.
Shubuto River ayu (朱太川のアユ) River fish Wild sweetfish, Grand Prix at the 19th Seiryū Meguri Kiki-Ayu-kai (2016) and runner-up at the 22nd15. Tanaka Fish Shop sells salt-grilled ayu36, and Yakitori Shin-chan serves wild local ayu salt-grilled in summer26.
Oyadori (親どり) Chicken Mature hen, called Kuromatsunai "soul food". Yakitori Shin-chan serves it charcoal-grilled3626, and Tanaka Shōten sells packs of Kuromatsunai-raised oyadori at the Michi-no-Eki26.
Whole-soybean tofu "Yuki-bōzu" (雪ぼうず) Tofu Tofu made from the whole bean, so no okara is left over. From Tōfu-dokoro Miura (Akaigawa 5); also sold at the Michi-no-Eki.11
Cassis jam (カシスジャム) Preserves Blackcurrants grown without pesticides or chemical fertilizer, strained by hand; from the Cassis Kōbō at Soubetsu 17211
Local sake and spirits Alcohol Junmai ginjō "Seiryū Shubutogawa" (清流 朱太川)26. The town has also made beech-named drinks with the character 樻: the glutinous-rice shochu Buna Shizuku (1988), the glutinous-rice sake Buna no Seseragi (1991, relaunched 2020) and the wine Buna no Sasayaki (1996)6.
Buna Sablé (ブナサブレ) Souvenir sweet Crisp shortbread in the shape of a beech leaf, sold at the Michi-no-Eki26
Kuromatsunai Wagyu (黒松内町産黒毛和牛) Beef Kuroge Wagyu raised in the town. Advance tickets for grilled cuts are sold before Beef Tengoku; sirloin and rib roast tickets are for town residents only.37
Furusato nozei gifts Gifts On Furusato Choice, Toit Vert cheese sets fill the top of the town's ranking: a four-cheese set, Kuromatsunai Blue Cheese and a set of three blue cheeses. There are also many ice-cream, mineral-water and soba gifts.12

Culture & festivals

Event When Highlights
Beef Tengoku Marutto Kuromatsunai (ビーフ天国まるっと黒松内) Usually late July14; the 2026 edition is on Sunday 27 September37 The town's main summer festival. It began in 1990, taking over two earlier festivals held for the Obon homecoming and turning them into a chance for visitors to eat Kuromatsunai beef6. The 2025 edition (26 July, 15:00–20:30, in the car park behind the town hall) included a brass band, a nursery-school dance, a "Gyutto-riathlon" race to eat a beef bowl, milk and ice cream, a Kuromatsunai Ondo parade, a rice-cake scatter and a fireworks finale38.
Hokkaido Senior & Ladies Park Golf Championship (Mayor's Cup) July (25th edition: 7 Jul 2026) Held at the Shiraigawa Midori no Sato park golf course39
Kuromatsunai Town-Center Mini Ekiden (市街地一周ミニ駅伝) October (5th edition: 18 Oct 2026) A 22 km relay in five legs around the town center40. It follows the town-wide ekiden held from 1970, which reached its 50th race in 20196.
Snow Recreation (雪中レクリエーション) February (e.g. 20 Feb 2021) The town's main winter event at the Higashiyama ski area, with tug-of-war and sled races41
Guided beech walks and snowshoe tours Green season 1 Apr–30 Nov; snow season 15 Dec–31 Mar Run by the tourism association: Utasai beech-forest guiding, a big-tree watching tour, and a winter "watershed and remote station" course42
  • Kuromatsunai Ondo (黒松内音頭): The town's dance song was introduced in 1989 for the 30th anniversary of town status. It was composed by Ichikawa Shōsuke and sung by folk singer Kishi Chieko6. It is danced in the Beef Tengoku parade38.
  • Snowshoe culture: Shibuya Yoshio (渋谷吉尾), a local master maker of traditional kanjiki snowshoes, inspired a kanjiki softball tournament from 1988 that grew into a national event, as well as a kanjiki festival6. The Buna Center lends Shibuya-style kanjiki for ¥200 a pair per day43.
  • Shrines and temples: Shrines include Ōtori Shrine, Nakanokawa Shrine and Neppu Shrine7. Ōtori Shrine was founded in 1821 and Sakkai Kannon-ji in 18596. The inner temple (奥の院) of Bodai-in on Kannon-yama is stop No. 3 of the Hokkaido 33 Kannon pilgrimage7.
  • The character 樻: Since the 1986 beech-village proposal, the town has written buna (beech) with the character 樻 in place of the usual 橅6. You will see it in names such as the restaurant Kumagera Kitchen Kirika (樻里花)11.

Ainu heritage

Ainu-language place names are the clearest Ainu legacy in Kuromatsunai: the town's name (kurmat-nay), Utasai, Soubetsu and Neppu (see Name origin)171819. One Ainu figure is remembered locally. Benkai Takojirō (辨開凧次郎, Ainu name Ekashiba) was a leader of the Otoshibe kotan in today's Yakumo. He worked as a livestock dealer and later as a licensed veterinarian. In 1902 he led an Ainu search party after the Hakkōda snow-march disaster. He died after falling from the Raiba Bridge (来馬橋), then a log bridge, in what was Tarukishi Village44. Kuromatsunai remembers him for treating local farmers' horses and cattle and raised a memorial where he died, in the Taisei district, in 1988. The town's timeline dates his death to 1919, but Wikipedia gives 1924644. No Ainu cultural facility or active heritage group in the town was found in the sources consulted.

Sister & friendship cities

  • Seiyo City (西予市), Ehime Prefecture: Sister-town ties began with the former Nomura Town, which also has the beech as its town tree and dairy as its main industry. They grew out of the 1988 "Buna Forum '88 in Utasai" and were signed on 25 March 19931. When Nomura merged into Seiyo on 1 April 2004, the tie passed to the city1. At a 30th-anniversary ceremony on 21 November 2023, the two sides issued a joint declaration that includes handling each other's furusato nozei donations after a disaster57.
  • Hashikko Alliance (はしっこ同盟): A three-town cooperation agreement signed in April 2019 with Oshamambe and Toyoura6. It covers joint promotion and tourism13.
  • Suriname: Kuromatsunai was a Tokyo 2020 Olympic host town for the Republic of Suriname (from December 2020)6.

Notable people

  • Takita Kazuki (滝田一希): A professional baseball player from Kuromatsunai, chosen by the Hiroshima Toyo Carp in the 3rd round of the 2023 draft. He was the first person from the town to be drafted.58
  • Miyashita Asahi (宮下朝陽): A Toyo University player chosen by the Yokohama DeNA BayStars in the 3rd round of the 2025 draft. He is the second professional baseball player from the town.59
  • Nunotani Fumio (布谷文夫): A rock singer from Kuromatsunai who performed at Beef Tengoku 2000. He died on 15 January 2012.6

Sources

Numbers in the text link to these sources. Figures as of 23 September 2026

  1. 町の基本情報 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  2. 第1表 男女別人口、面積、人口密度及び世帯数(令和2年国勢調査結果 統計表) — 北海道 総合政策部計画局統計課 JA accessed 2026-09-23
  3. 住基ネットにおける人口【参考値】令和8年(2026年)8月31日現在(901brr2026(R08).08.xlsx) — 北海道 総合政策部地域行政局市町村課調/計画局統計課 JA accessed 2026-09-23
  4. 令和7年国勢調査速報 北海道の人口・世帯数(第4表 市区町村別人口・世帯数) — 北海道 総合政策部計画局統計課 JA accessed 2026-09-23
  5. 令和8年全国都道府県市区町村別面積調(4月1日時点) — 国土地理院 (GSI) JA accessed 2026-09-23
  6. ブナと歩む黒松内の歴史|町の基本情報(黒松内の年表) — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  7. 黒松内町 — Wikipedia 日本語版 JA accessed 2026-09-23
  8. 黒松内町(加盟町村一覧) — 「日本で最も美しい村」連合 JA accessed 2026-09-23
  9. 歌才ブナ自生北限地帯 — 文化遺産オンライン(文化庁) JA accessed 2026-09-23
  10. 北限のブナ林とは|町の基本情報 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  11. ブナ北限のまち 北海道 くろまつない観光情報 - グルメ・特産品 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  12. 北海道黒松内町のふるさと納税 お礼の品ランキング — ふるさとチョイス (Furusato Choice) JA accessed 2026-09-23
  13. 黒松内町過疎地域持続的発展市町村計画(令和8年度~令和12年度) — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  14. ようこそ!町長室へ|町の基本情報 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  15. 朱太川漁業協同組合(朱太川漁協について) — 朱太川漁業協同組合 (Shubuto River Fisheries Cooperative) JA accessed 2026-09-23
  16. 「そば屋 この花」新規開店!! — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  17. アイヌ語地名リスト キト~コム P41-50(Web Archive保存版) — 北海道 環境生活部 アイヌ政策推進室 JA accessed 2026-09-23
  18. ブナ北限のまち 北海道 くろまつない観光情報 - ブナ北限のまち — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  19. 熱郛駅 — Wikipedia 日本語版 JA accessed 2026-09-23
  20. くろまつないの歴史(黒松内の歴史は山道から/夢追いニシン街道) — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  21. 黒松内駅 — Wikipedia 日本語版 JA accessed 2026-09-23
  22. 寿都鉄道 — Wikipedia 日本語版 JA accessed 2026-09-23
  23. ブナの基礎知識(黒松内町ブナセンター) — 黒松内町ブナセンター (Kuromatsunai Buna Center) JA accessed 2026-09-23
  24. ブナ北限のまち 北海道 くろまつない観光情報 - 宿泊・温泉 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  25. 黒松内岳 — Wikipedia 日本語版 JA accessed 2026-09-23
  26. くろまつない 北限のブナのまち 黒松内(観光パンフレット, PDF, 2025年9月作成) — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  27. 平年値(年・月ごとの値)黒松内(後志地方) — 気象庁 (Japan Meteorological Agency) JA accessed 2026-09-23
  28. 観測史上1~10位の値(年間を通じての値)黒松内(後志地方) — 気象庁 (Japan Meteorological Agency) JA accessed 2026-09-23
  29. Kuromatsunai, Hokkaido — Wikipedia (English) EN accessed 2026-09-23
  30. トワ・ヴェール 北海道黒松内町特産物手づくり加工センター(トップページ) — トワ・ヴェール (toit vert) JA accessed 2026-09-23
  31. 特急ニセコ号(お知らせ, 2026年9月2日) — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  32. ふるさと納税で黒松内町を応援してください — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  33. くろまつない(道の駅を見る) — 北の道の駅(北海道「道の駅」連絡会 公式サイト) JA accessed 2026-09-23
  34. トワ・ヴェール「スモーク生ベーコンスライス」が、ジャパン・フード・セレクションにて最高評価を獲得しました — トワ・ヴェール (toit vert) JA accessed 2026-09-23
  35. 【待望の再始動】反響を呼んだ「黒松内カシスカッサータ」が約3年ぶりに復活、数量限定で販売開始 — トワ・ヴェール (toit vert) JA accessed 2026-09-23
  36. 食べる — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  37. ビーフ天国まるっと黒松内2026黒松内町産黒毛和牛前売券の販売について — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  38. 牛っと!!ビーフ天国くろまつないマルシェ 2025(チラシ PDF) — ビーフ天国まるっと黒松内実行委員会/黒松内町 JA accessed 2026-09-23
  39. 第25回2026年黒松内町長杯争奪全道シニア&レディースパークゴルフ選手権大会開催のお知らせ — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  40. 第5回黒松内町市街地一周ミニ駅伝大会 参加チーム募集! — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  41. 雪中レクリエーションが行われました — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  42. 各アクティビティ詳細_森 — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  43. 施設案内(黒松内町ブナセンター) — 黒松内町ブナセンター (Kuromatsunai Buna Center) JA accessed 2026-09-23
  44. 辨開凧次郎 — Wikipedia 日本語版 JA accessed 2026-09-23
  45. 黒松内温泉 — Wikipedia 日本語版 JA accessed 2026-09-23
  46. 黒松内町観光協会(トップページ) — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  47. 黒松内町ブナセンターオフィシャルサイト(トップページ) — 黒松内町ブナセンター (Kuromatsunai Buna Center) JA accessed 2026-09-23
  48. トワ・ヴェールのご案内 — トワ・ヴェール (toit vert) JA accessed 2026-09-23
  49. 各アクティビティ詳細_水辺 — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  50. 各アクティビティ詳細_その他 — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  51. 歌才オートキャンプ場ルピックオフィシャルサイト — 歌才オートキャンプ場 L'PIC JA accessed 2026-09-23
  52. 冬季営業のお知らせ(くろまつない, 2024年12月7日) — 北の道の駅 JA accessed 2026-09-23
  53. 24時間トイレ 修繕工事完了しました(くろまつない, 2024年6月13日) — 北の道の駅 JA accessed 2026-09-23
  54. 【くろまつない】EV急速充電器 休止のお知らせ(2025年11月17日) — 北の道の駅 JA accessed 2026-09-23
  55. 交通アクセス|町の基本情報 — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  56. 泊まる — 一般社団法人 黒松内町観光協会 JA accessed 2026-09-23
  57. 愛媛県西予市との姉妹市町提携30周年記念式典が開催されました — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  58. 黒松内町から初のプロ野球選手が誕生!滝田一希選手がドラフト指名されました! — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23
  59. 黒松内町から2人目のプロ野球選手が誕生へ!宮下朝陽選手がドラフト指名されました! — 黒松内町 (Kuromatsunai Town) JA accessed 2026-09-23