Hokkaido Places

City Iburi Subprefecture

Date 伊達市

だてし

Date is a city on Funka Bay. Retainers of the Watari branch of the Date clan founded it in 1870, and it carries their name. Its mild climate with little snow has earned it the nickname "Shōnan of the North". The city grows more than 100 kinds of vegetables and has a Jomon World Heritage shell mound and one of Hokkaido's oldest temples. Its separate mountain exclave of Ōtaki holds the Kitayuzawa hot-spring resort.

Population (2020 Census)
32,826
Area
444.21 km²
Official website
www.city.date.hokkaido.jp

Known for

  • A samurai settlement: Date Kunishige (伊達邦成) was lord of Watari (亘理) in the Sendai domain. After the Boshin War he lost almost all his stipend. From 1870 he moved his retainers and their families to Usu District at his own expense, an unusual way to settle Hokkaido. About 2,700 people came over the next ten or so years112.
  • Date Musha Matsuri (伊達武者まつり): Armored samurai march and ride on horseback by day, and floats painted with warrior pictures parade at night. The festival was first held in 19731. The 50th festival took place on 31 July–1 August 202611. It drew about 29,000 people in FY20251.
  • "Shōnan of the North" (北の湘南): The warm Tsushima Current keeps the coast mild. The first snow usually comes in November, and persimmons ripen in autumn, which is rare in Hokkaido1. The city's "Date Wellsy Land" plan (伊達ウェルシーランド構想), whose implementing council was set up in June 2004, aims to make Date a safe place for older people to live and encourages people to move here13.
  • Date vegetables (伊達野菜): Local farms grow about 100 crops in more than 200 varieties13. The Michi-no-Eki's produce hall had 1,162,727 visitors in FY20251.
  • Kitakogane Shell Mound (北黄金貝塚): One of Hokkaido's largest Jomon shell mounds12. In July 2021 it was inscribed as part of the "Jomon Prehistoric Sites in Northern Japan" World Heritage Site114. The tourism association's pages give 2023, which conflicts with the city's 2021 date12.
  • Usu Zenkoji (有珠善光寺): One of the three government temples of Ezo (蝦夷三官寺), made official in 1804. It is a national historic site, a Hokkaido Heritage site (2018), and a well-known place for cherry blossoms and hydrangeas1516.
  • Kitayuzawa Onsen and Ōtaki: In 1957 the national government designated Kitayuzawa a National Health Resort Hot Spring (国民保養温泉地)17. Ōtaki is also said to be where Nordic walking was first introduced to Japan18.
  • Indigo (藍): Date is the only place in Hokkaido that still grows indigo131.

Sights & activities

Nature & scenery

  • Mount Usu (有珠山): An active volcano. The trail from the Kita-Usu trailhead gives views over Funka Bay as far as Yōtei-zan30.
  • Arutori Cape (アルトリ岬): At Minami-Usu. A sunset spot, bird habitat and campground (late April–31 October)31.
  • Kita-Funaoka Station (北舟岡駅): An unstaffed station on a bluff above the sea. Photographers call it one of Japan's finest "sea stations"59.
  • Sankai-daki Park (三階滝公園, Ōtaki): A three-tiered waterfall with a walking path. The park also has a "totem-pole hill" with poles given by Lake Cowichan, Canada, and the Kanro Hōsui spring, which rises from 380 m underground. It has 50 free parking spaces and closes in winter47.
  • Shirakinu no Toko (白絹の床) and Ōtaki Niagara Falls (大滝ナイアガラの滝): Silky white water runs over green-tuff bedrock. Downstream is a falls about 3 m high and 80 m wide20.
  • Tokushunbetsu-yama (徳舜瞥山, 1,309 m): Alpine flowers in summer and rime-covered "snow monsters" in winter. Hikers can continue along the ridge to Horohoro-yama60. The Environment Ministry recognizes Ōtaki as a good place for stargazing20.

Onsen

  • Kitayuzawa Onsen (北湯沢温泉郷): Alkaline simple springs, with source temperatures of 70–93 °C. There is no public bathhouse, so day visitors bathe at the inns5317. Midori no Kaze Resort Kitayuzawa has a 150-tsubo open-air bath and 40 tubs. Mori no Soraniwa has a year-round 36 °C "onsen beach". Yumoto Horohoro Sansō welcomes pets. Sawa no Yado Kinsenkaku is a riverside inn rented as a whole building, so day baths must be booked ahead. Onsen Minshuku Takahashi also serves hand-made soba20. A free stepped foot bath sits beside Shirakinu no Toko61.
  • Date Onsen (伊達温泉): A free-flowing hot-spring inn in town (223 Tateyama-shita-chō) that offers day bathing62.

Museums & heritage

  • Date Rekishi no Mori Park (総合公園だて歴史の杜): An 18 ha park behind a castle-style gate. It contains the Michi-no-Eki, the museum and the old residence garden52.
  • Date History and Culture Museum: 57-1 Umemoto-chō. Open 9:00–17:00, closed Mondays and 31 December–5 January. Admission is ¥300 for adults and ¥200 for children, and the ground floor is free48.
  • Old Date Residence Garden (旧伊達邸庭園): Kunishige's residence, ringed by earthworks built around 1871. The tourism association says this makes it the last castle-like structure built in Japan63.
  • Kitakogane Shell Mound Park: Reconstructed pit dwellings, the A′ midden (the largest of the five) with graves, and the spring-side ritual site12. The information center is open 9:00–17:00 from 1 April to 30 November and is free. Guides cost ¥500 and must be booked two weeks ahead. It is about 2 minutes by car from Kogane Station6414.
  • Usu Zenkoji: 124 Usu-chō. Open 9:00–17:00 and free. The treasure house costs ¥500 for adults and requires a reservation16.

Outdoor & seasonal activities

  • Usu Beach and "Atui" (アトゥイ): A shallow beach with a floating obstacle course of more than 20 pieces of equipment, plus campsites. It opens from mid-July to the end of August and had 9,004 visitors in FY2025501.
  • Ōtaki: Nordic walking and cross-country ski courses1851. The CHILDHOOD park, which opened in May 2023 in the former Ōtaki Junior High School, has trampolines, laser tag and buggies120. BIG FIGHT Matsumoto offers fishing, including ice fishing in winter20.

Food experiences

  • Hand-made soba, local conveyor-belt sushi and Kōganeton pork49. Bakeries using Hokkaido flour and Date milk38.

Roadside stations (Michi-no-Eki)

Date Rekishi no Mori (道の駅だて歴史の杜)

  • Location: 34-1 Matsugae-chō (伊達市松ヶ枝町34番地1), on National Route 37, next to Date Rekishi no Mori Park with its castle-style gate42. It is about 5 minutes by car from the Dōō Expressway's Date IC. Buses from Date-Mombetsu Station stop at "Michi-no-Eki / Culture Center-mae" (道の駅・カルチャーセンター前)55.
  • Hours: The station is open 9:00–18:00. The tenant outlets (food stalls and bakery) are open 9:00–18:00 from April to October and 9:00–17:00 from November to March. It closes from 31 December to 4 January42. In June 2026 the station announced shorter restaurant hours during air-conditioner replacement work65. As of September 2026, check before visiting.
  • Shops & products: The main building is the Date City Tourism Products Hall (伊達市観光物産館), with 1,388 m² of floor space. About 80 local farm households bring fresh vegetables every morning. It also sells confectionery, meat products, crafts, mushrooms and traditional foods, and has cooler bags and a shipping counter39. Products come from Date, neighboring towns and sister cities, and include dyed goods (染物) and handicrafts42. Popular souvenirs are Bocca's white pudding, Nakai Eisaku Shōten's kinki izushi, Kōganeton pork buns and processed meats, Kinoko Ōkoku jars and Zenkoji's waniguchi monaka42434538.
  • Food: Handsome Shokudō (ハンサム食堂) sells oyaki filled with seasonal local ingredients. Date no Tempura (だてのてんぷら) sells fried fish cakes. Boulangerie ibox bakes bread with Date ingredients42, and its egg tarts are sold only at this branch38. Bocca's restaurant, Yōmen-jaya Bocca, is in the park (8:00–24:00)44. The official pages list no soft-serve menu.
  • Facilities: Parking figures differ by source. The Michi-no-Eki association lists 263 car spaces, 10 for large vehicles and 8 accessible spaces42. The tourism association lists 166 cars (5 accessible) and 7 large vehicles39. There are toilets with warm-water seats, an accessible toilet, an ostomate toilet, baby-changing tables, Wi-Fi, a tourist information desk, and credit-card and cashless payment. The park and museum are next door42. 24-hour toilets and EV charging are not listed on the official pages. The community FM station wi-radio (77.6 MHz) has broadcast from the hall since 2015166.
  • Notes: Registered on 18 August 2000 as Hokkaido station No. 65. The stamp can be collected during opening hours42. The station opened in August 20001. The products hall reopened in the park in April 2012 and was enlarged in 20143. In March 2026 it announced a festival for the products hall's 14th anniversary42. With about 1.16 million visitors a year, it is Date's most visited attraction1.

Former station: Forest 276 Ōtaki (旧・道の駅フォーレスト276大滝)

  • Status: It is no longer a Michi-no-Eki. It opened in April 1996 and was registered on 16 April 1996 as No. 33129. The official page said there was no prospect of reopening after April 2021. The registration was cancelled on 31 January 20222967.
  • What it was: A group of giant log buildings at 637-5 Sankaidaki-chō, Ōtaki Ward, on National Route 276. It had a local-products shop (森林せせらぎ館), a self-service rest house and a "luxury toilet" with a player piano29.
  • Nearby alternative: Kinoko Ōkoku Ōtaki main store (きのこ王国 大滝本店, 637-1 Sankaidaki-chō) is open 9:00–18:00 every day. Its eat-in corner serves mushroom soup, mushroom rice and tempura, and it has a large souvenir hall45.
  • Nearest current stations for Ōtaki travelers: Sōbetsu Jōhōkan i (そうべつ情報館i) in Sobetsu, 230 Rusutsu (230ルスツ) in Rusutsu, Bōyō Nakayama (望羊中山) in Kimobetsu, and Salmon Park Chitose (サーモンパーク千歳) in Chitose67. For the coast, Mitara Muroran (みたら室蘭) is in Muroran, and Tōyako (とうや湖) and Apta (あぷた) are in Toyako67.

Getting there & around

  • Rail: The JR Muroran Main Line has six stations in the city: Usu, Nagawa, Date-Mombetsu, Kita-Funaoka, Mareppu and Kogane3. Date-Mombetsu (伊達紋別) is the main station, and all but one of the Limited Express Hokuto trains between Sapporo and Hakodate stop there19. The city's access page gives about 1 hour 30 minutes by limited express from Sapporo, 1 hour 10 minutes from Chitose, 50 minutes from Tomakomai and 1 hour 50 minutes from Hakodate68. The city's 2026 overview gives longer times: about 1 hour 40 minutes from Sapporo and 2 hours from Hakodate1. The station averaged 952 boarding and alighting passengers a day in FY2023. Its staffed JR ticket office (みどりの窓口) closed on 31 August 202619. The Iburi Line through Ōtaki closed in 1986, so Ōtaki has no railway19.
  • Road: The Dōō Expressway's Date IC is about 1 hour 40 minutes from Sapporo, 1 hour 20 minutes from Chitose and about 1 hour from Tomakomai68. National Routes 37, 276 and 453 cross the city. Usuzan Service Area has a gas station3. To reach Ōtaki from Sapporo, take Nakayama Pass via Routes 230, 276 and 453, about 2 hours 10 minutes. From central Date it is about 50 minutes via Routes 37 and 45368. The city's overview gives about 1 hour 50 minutes from Sapporo via Nakayama Pass and about 40 minutes from central Date via Route 4531.
  • Bus: Dōnan Bus (道南バス) runs city routes and lines to Muroran, Tōya-ko Onsen, Toyoura and Kutchan3. Buses stop at the Michi-no-Eki and at Kitakogane Shell Mound Park5564.
  • Air: New Chitose Airport is the nearest airport68. It is about 1 hour 10 minutes to Date by limited express from Chitose Station68.

Practical tips

  • Best seasons: Spring cherry blossoms, summer hydrangeas and the Musha Matsuri, and the October harvest festival are the highlights (see Culture & festivals). The Kitayuzawa leaves peak from mid-October to early November5011. Winter brings onsen baths in the snow and New Year fireworks at Kitayuzawa53.
  • Plan around closures: The Kitakogane information center closes from 1 December to 31 March. The park is not cleared of snow, and the reconstructed dwellings close in winter1264. Sankai-daki Park closes in winter47. The Zenkoji treasure house requires a reservation16. Hana Café Aivalley closes from mid-December to mid-March46.
  • Visitor information: The NPO Date Tourism Association (NPO法人だて観光協会) is in the Chamber of Commerce building at 24 Asahi-machi (tel. 0142-25-2722)55.
  • Two different climates: The coast gets little snow, but in Ōtaki snow usually lies more than 1 m deep in late winter135. Mountain passes on the routes to Sapporo need winter tires and extra time.
  • Brown bears: The city posts bear sightings for both areas. In 2025 there were reports on National Route 37 in Minami-Kogane, near the expressway in Higashi-Usu, and on Routes 276 and 453 in Ōtaki. In July 2024 the Ōtaki Nordic walking course was closed after sightings. Carry a bell or radio, avoid dawn and dusk, and turn back if you see tracks or droppings6970.
  • Volcano and sea: Mount Usu is an active volcano. Check its status before hiking. Swimming at Usu Beach may be banned in bad weather, and parts of the shore are rocky71.

More about Date

At a glance

Field Details
Type City (市). It became Hokkaido's 33rd city on 1 April 197212
Subprefecture Iburi (胆振総合振興局), in the West Iburi (西いぶり) area3
District None (city). Date Town was in Usu District (有珠郡) until it became a city in 1972, and Ōtaki Village stayed in the district until the 2006 merger34
Population 32,826 at the 2020 Census, down 2,169 (6.2%) from 20155. The resident register counted 30,149 people in 17,238 households on 31 August 2026. Of these, 740 lived in Ōtaki Ward6. On 1 April 2026, 39.65% of residents were 65 or older1
Area 444.21 km². This is a GSI reference value, because part of the boundary with Sōbetsu is not fixed7. The city rounds it to 444.2 km²1. English Wikipedia gives an older figure of 444.28 km²2
Density About 67.9 people/km² on the August 2026 resident register, and 73.9/km² at the 2020 Census (calculated)
Municipal history Settled from 1870 by Date Kunishige's retainers. In July 1900, six villages merged to form Date Village (伊達村). It became Date Town (伊達町) in August 1925 and a city in April 1972. On 1 March 2006 it absorbed Ōtaki Village (大滝村), which became Ōtaki Ward (大滝区), a local autonomous district183
Neighboring municipalities Muroran to the south. Noboribetsu, Shiraoi and Chitose to the east. Kimobetsu, Rusutsu and Toyako to the west. Sapporo to the north. Sobetsu lies between the main city and the Ōtaki exclave1
Symbols Trees: Sargent's cherry (エゾヤマザクラ) and Japanese maple (ヤマモミジ). Flowers: azalea (ツツジ) and a white trillium (ミヤマエンレイソウ). All four were designated on 1 March 20069. The cherry and azalea were first chosen in April 19781. No city bird was found. The emblem combines a cherry blossom (the samurai settlers' pioneering spirit), a river (clear rivers) and a circle (overcoming hardship through "shared suffering and shared love", 共苦同愛)10
Mascot No official city mascot was found in the sources consulted. Enka singer Date Yūta (伊達悠太) is the city's tourism ambassador11
Official website https://www.city.date.hokkaido.jp/

Name origin

  • Date (伊達): Most Hokkaido place names come from Ainu, but this one does not. It honors the Watari Date family (亘理伊達氏), a branch of the Sendai Date clan. The family's head, Date Kunishige, was ordered to govern Usu District in 186931. The Watari line descends from Date Shigezane (伊達成実), Date Masamune's cousin and right-hand man12. Date City in Fukushima Prefecture is a different municipality, where the Date clan originated3.
  • Mombetsu (紋鼈): The old name of the town center before 1900. When the station opened in 1925, it was named Date-Mombetsu, with 紋鼈 rewritten as 紋別19. The Ainu meaning of Mombetsu here could not be confirmed.
  • Ōtaki (大滝, "great waterfall"): Named after the Sankai-daki falls420. The village was called Tokushunbetsu (徳舜瞥) until September 19501.
  • Usu (有珠): From Ainu us ("inlet"), the cove on the Funka Bay shore at Usu. The Ainu settlement (kotan) and the volcano behind it took the same name. Japanese settlers sometimes wrote it 臼 ("mortar"), after the volcano's shape21. Another reading derives it from ushi-kor-otan ("marsh at the head of the bay")22.
  • Osaru (長流): Scholars disagree. Nagata Hōsei read osare-pet ("throwing river", meaning a rapid stream). Others read o-sar-(un)-pet, "river with a reed bed at its mouth". Early Japanese writers spelled it many ways, such as 尾去別 and 小砂留別, until the Date settlers fixed it as 長流23.
  • Mareppu (稀府): Nagata read emawri-omarep, "place with wild strawberries". Yamada Hidezō questioned this. He pointed to Matsuura Takeshirō's note that "Imarimarifu" was a salmon ground named after "a swimming shape"24.
  • Kogane (黄金): From o-kompu-us-pe, "the thing where kelp grows at the river mouth", the Ainu name of today's Kesen River. It was first written 黄金蘂 (Okonshibe) and later shortened to 黄金 ("gold")25.

History

  • Jomon period: People lived at Kitakogane from about 5000 BCE. Its five middens, graves and spring-side ritual site date mainly to 5000–3500 BCE1426. The tourism association says parts of Ainu culture, such as kotan (settlements), appear from about the 13th century13.
  • Temples and eruptions: Tradition says the priest Ennin (慈覚大師) enshrined an Amida statue at Usu in 826. Matsumae Yoshihiro rebuilt the hall as Zenkoji in 161315. Usu erupted in 1663, and the monk-sculptor Enkū visited in 16663. In 1804 the shogunate made Zenkoji one of the three government temples of Ezo15.
  • Samurai migration (1869–1880s): After the Boshin War, the Watari Date holdings were cut from 23,853 koku to 58 koku27. In August 1869 Kunishige was ordered to govern Usu District, and the first 255 settlers arrived in April 18701. He sold family treasures to pay for the move and required retainers to bring their families. Local Ainu helped them through early food shortages. Kunishige broke the first ground on 17 April 1870. About 2,700 people followed over some ten years12.
  • Model farming and sugar: The settlers used Western plows and crop rotation, and they succeeded with indigo in 187412. In 1880 the Home Ministry built the Mombetsu Sugar Factory (紋鼈製糖所), Japan's first sugar-beet mill. It was privatized under Kunishige in 1887 and wound up in 189628. Kunishige was made a baron in 189227.
  • Ōtaki (1894–): Settlement began in 1894. The city's overview credits Kagoshima-born Hashiguchi Bunzō (橋口文蔵) with the first farms at Yūtoku and Kitayuzawa. Another city page names Aomori settlers in 1894 and Kagoshima settlers in 1896110. A hot spring was found on the upper Osaru River in 1897817. The area split from Sōbetsu as Tokushunbetsu Village in 1915 and was renamed Ōtaki in 19501.
  • Village, town and railways: Six villages merged to form Date Village in 1900. Date-Mombetsu Station opened in August 1925, the same month Date became a town119. From 1940 to 1986 the Iburi Line (胆振線) ran inland from the station through Sōbetsu and Ōtaki toward Kyōgoku193.
  • Postwar: In 1972, the year Date became a city, residents sued Hokkaido Electric to stop its Date power station. It was Japan's first lawsuit based on a right to a healthy environment. The oil-fired plant's first 350 MW unit started in 1978 and a second followed in 1980, for 700 MW in all, and the residents lost their case in 198037273. Usu erupted on 7 August 1977 and again on 31 March 20001.
  • Merger and recent years: Sōbetsu left three-way merger talks in 2004. Date and Ōtaki then merged on their own on 1 March 2006, which left the city in two parts13. The Toya Caldera and Usu Volcano area was recognized as a Global Geopark in August 2009 (now a UNESCO Global Geopark)13. The museum opened in 2019, and Kitakogane became World Heritage in July 20211. The Ōtaki roadside station lost its Michi-no-Eki registration in January 202229. Since 2020 several schools have closed or merged as the population ages1.

Geography & climate

  • Two separate parts: Date lies in southwestern Hokkaido, roughly halfway between Sapporo and Hakodate. Sōbetsu Town separates the coastal main area from Ōtaki Ward inland1. The Date area measures 17.3 km east–west and 18.5 km north–south. Ōtaki measures 16.5 km by 27.3 km10. Ōtaki alone is larger than the whole former city of Date3.
  • Coast and volcano: The main area faces Funka Bay (噴火湾, also called Uchiura Bay) and rises to the flanks of Mount Usu (有珠山, 733 m). The volcano's summit lies in Sōbetsu, and its slopes extend into Date and Toyako21. The tourism association gives the same height30. Arutori Cape (アルトリ岬) and the rocky islets off Usu formed after part of Mount Usu collapsed in a debris avalanche. The tourism association dates this to about 7,000 years ago31.
  • Mountains and rivers: Other peaks include Horohoro-yama (ホロホロ山, 1,322.4 m), Tokushunbetsu-yama (徳舜瞥山, 1,309 m), Date-Mombetsu-dake (伊達紋別岳, 714.6 m) and Mareppu-dake (稀府岳, 702.1 m). Main rivers include the Osaru, Kimombetsu, Mombetsu and Shiribetsu3. The Osaru River (長流川) rises on Shiraoi-dake, flows past Kitayuzawa and the Bankei hot springs in Sōbetsu, and enters Funka Bay near Nagawa23.
  • Parks and geopark: Kitayuzawa and the Horohoro–Tokushunbetsu area are in Shikotsu-Tōya National Park (支笏洞爺国立公園)4. So is the trail along Usu's southern outer rim13. The whole city lies within the Toya Caldera and Usu Volcano UNESCO Global Geopark3.
  • Land: In 2025 there were 2,701 ha of farmland1. The city's forest plan covers about 13,646 ha of forest, of which 4,047 ha are planted1.
  • Coastal climate: JMA's Date station (3 m)32 has normals for 2008–2020 only. The mean annual temperature is 8.9 °C, with January at −2.9 °C and August at 21.7 °C. Annual precipitation is 769.3 mm33. The records since 2007 are a high of 33.5 °C (22 August 2023) and a low of −16.7 °C (25 January 2018)34. Summer visitors come to escape the heat1.
  • Inland climate (Ōtaki): The Ōtaki station (390 m)32 has 1991–2020 normals of 5.6 °C mean temperature (−7.2 °C in January), 1,513.7 mm of precipitation, 813 cm of snowfall and a normal maximum snow depth of 127 cm35. The records are 33.1 °C (24 August 2023), −24.9 °C (25 January 2018) and 208 cm of snow on the ground (2 March 2018)36. The former Ōtaki Village was a special heavy-snow area (特別豪雪地帯)4.

Economy & industry

  • Structure: At the 2020 Census, 9.7% of the city's 14,380 workers were in primary industry, above the Hokkaido average of 6.8%. 17.3% were in secondary industry and 73.0% in services1.
  • Farming: Date's early adoption of Western methods made it a model for Hokkaido farming. Today it is a suburban-style farming area that supplies Sapporo and other markets1. It pioneered greenhouse tomatoes in Hokkaido and is one of the island's larger cabbage and broccoli producers. New crops include winter greenhouse vegetables, sweet potatoes and overwintered onions1. MAFF estimates 2024 farm output at ¥7.48 billion, including ¥3.25 billion from vegetables, ¥1.60 billion from chickens and ¥1.15 billion from dairy cattle37. Farm households fell from 475 in 2015 to 303 in 2025. In February 2026 local farms kept about 1,871 dairy cattle, 191,085 laying hens and 1.26 million broilers. Ōtaki farms raise livestock and root crops and have turned to aronia berries1.
  • Fisheries: Fishing centers on farmed scallops in Funka Bay. In 2024 the catch was 2,990 t, worth ¥796 million, and 2,853 t of that was scallops. The catch peaked at 6,030 t in 2014. Since FY2006 the Hokkaido Sea-Farming Date Center has released 1 million matsukawa flounder (マツカワ) fry into the waters between Erimo and Hakodate1.
  • Forestry, manufacturing and energy: A city plant has made wood pellets from larch thinnings since 20073. It produced 1,051 t in FY20251. In 2024, 31 factories shipped ¥23.1 billion of goods, mainly processed food and concrete products1. Local firms include Hokkaido Sugar (北海道糖業, Dōnan factory), the canned-food maker Cradle Kōnō (クレードル興農) and the dairy brand Bocca (牧家)3138. Hokkaido Electric's oil-fired Date power station (two 350 MW units, 700 MW in all) has been suspended: Unit 1 on 30 November 2023 and Unit 2 at the end of March 20247273. A wind farm and a solar plant have operated since 201131.
  • Commerce and tourism: Date is the shopping hub of West Iburi. In 2021 it had 273 shops with ¥44.7 billion in sales1. There were 1,120,200 tourist visits in FY2025, down from 1,555,400 in FY2022. 221,200 visitors stayed overnight, most of them in Ōtaki1. The city says tourists have long passed through between Noboribetsu and Tōya, and the Michi-no-Eki is now its biggest draw1.
  • Population and policy: The population peaked at 37,139 at the 2000 Census (current boundaries)3. Under the Wellsy Land plan, the city runs a shared "Ainori Taxi" service and approved rural housing to attract new residents. In 2007 it received the Minister for Internal Affairs' community-development award (地域づくり総務大臣表彰)3.

Local specialties

Specialty Category Details & where to get it
Date vegetables (伊達野菜) Produce About 100 crops and more than 200 varieties13, grown in volcanic-ash soil39. Early spring cabbage, broccoli and lettuce, winter greenhouse vegetables, plus melons, apples, strawberries and Ōtaki mushrooms13. About 80 farm households deliver to the Michi-no-Eki every morning39
Funka Bay scallops (ホタテ) Seafood Farmed in the bay. 2,853 t landed in 20241. Frozen scallop adductors (玉冷) are a furusato nozei gift40
Ōchō (王鰈) Seafood Brand name for matsukawa flounder 35 cm or longer, a prized white fish13
Kinki izushi (キンキいずし) Traditional preserved fish Rockfish (kinki) fermented in barrels with rice, kōji, carrot and ginger. Made by Nakai Eisaku Shōten (中井英策商店, founded 1927), which also makes its own fish sauce (魚醤). Sold at the Michi-no-Eki and online4142
Kōganeton (黄金豚) pork Meat Whey-fed pork from Ōya Meat's (オオヤミート) farm in Kita-Kogane. Buy steamed pork buns, gyōza, shūmai and sausages at the shop in Yamashita-chō, its KOGANETON'S DELI, or the Michi-no-Eki43
Bocca "white pudding" (牧家の白いプリン) Dairy Milk pudding in a balloon, made with local "Date milk" (だて牛乳). The cows graze all year. Sold at the Michi-no-Eki and Bocca's restaurant, Yōmen-jaya Bocca (洋麺茶屋牧家)4244
Kinoko-jiru (きのこ汁) Local dish Mushroom soup, the signature dish of Kinoko Ōkoku (きのこ王国) in Ōtaki. The shop stocks more than 2,000 products, including many flavors of nametake in jars45
Red honey (赤いはちみつ) Sweets Honey blended with extract of Ōtaki-grown aronia. Sold at Hana Café Aivalley in Yūtoku, Ōtaki3846
Kanro Hōsui (甘露法水) Sake Special junmai sake made from Date-grown Yumepirika rice and Sankai-daki spring water. Sold only in Date, at liquor shops3847
Date nattō (伊達納豆) Soy food Sold without sauce so the bean flavor comes through. Its tasting set won a gold award at the Hokkaido Omiyage Grand Prix38
Local sweets Confectionery Usu Zenkoji's waniguchi monaka (鰐口最中) sells about 58,000 a year and is stocked at the Michi-no-Eki. Others are Tsuruya's "Kita no Warabe Mochi" (北の童もち) and "Ai no Machi" (藍の街) wafers, and Kubo's "Date Kabuto Manjū" (伊達かぶとまんじゅう)38
Date tempura (だてのてんぷら) Fish cake Made by a company that residents set up to carry on the taste of "Itō tempura" (いとうのてんぷら), a local specialty that had disappeared. Has a stall in the Michi-no-Eki42
Date indigo (藍染め) Craft Indigo has been grown here since 187412. The museum's indigo workshop takes 70 people at a time, the largest in Hokkaido48. Indigo T-shirts, hats and fans are sold as souvenirs13
Soba Local dish Many hand-made soba shops, such as Date Okina (伊達 翁), listed in the Michelin Guide Hokkaido, and Soba-jun (そば順), in business since 192149
Furusato nozei gifts Tax-donation gifts Current gifts include scallops, canned Hokkaido sweet corn, and bafun sea urchin from Uchiura Bay sold at a discount40

Culture & festivals

Event When Highlights
Watari Date Hina Dolls (亘理伊達家のお雛様) Late January–March Mid-Edo-period hina dolls and shell-matching game sets (貝合わせ) from the Date family, shown at the museum50
Ōtaki International Ski Marathon (おおたき国際スキーマラソン) Early February 15 km cross-country race plus 3–7 km "walking ski" courses at Ōtaki General Sports Park. The 36th race was on 8 February 2026, and the next is set for 14 February 202751
Date Snow Festival (伊達雪まつり 冬の陣) Mid-February Snow games and attractions in Rekishi no Mori Park52503
Kitayuzawa Onsen Long-Run Fireworks (北湯沢温泉ロングラン花火大会) Late December–mid-January About 10 minutes of fireworks each night around 20:45. In 2025–26 they ran from 31 December to 11 January53
Haru-ichiban Date Half Marathon (春一番伊達ハーフマラソン) Mid-April Billed as the race that opens Japan's marathon season "first thing in spring". About 3,000 runners; 2,695 took part in FY2025501
Mount Usu opening and safety prayer (有珠山山開き・安全祈願祭) 29 April (late April) A free event at the Usu outer-rim trailhead that opens the climbing season. Beginners are welcome5030
Usu Zenkoji cherry blossoms Late April–mid-May About 1,000 trees bloom in turn, including the "stone-splitting cherry" (石割桜)50
Tourism Products Hall Festival (伊達市観光物産館まつり) May Held at the Michi-no-Eki, with free Date vegetables for early shoppers, a prize draw, a children's stamp rally in the park and a "pile-on" shiitake sale. The 12th festival was on 17 May 202654
Ōtaki International Nordic Walking (おおたき国際ノルディックウォーキング) Early July 3, 4.5 and 8 km courses on Japan's first course certified by the International Nordic Walking Association. The 27th event was on 5 July 202618
Date Tanabata Festival (伊達七夕祭り) Early July About 3,000 message lanterns lit on the park lawn, with food trucks50
Zenkoji hydrangeas and Ajisai Marché Mid-July–mid-August About 1,000 hydrangea plants, food trucks and workshops50
Date Musha Matsuri (伊達武者まつり) Late July/early August Eve party with beer garden, then the armored procession, archery display, mounted charge and a night parade of ten warrior-picture floats. The 2026 edition was the 50th1155
Date Funkawan Jōmon Festival (だて噴火湾縄文まつり) Once a year, summer or autumn Jomon symposium, fire-making and site tours at Kitakogane50
Date Farm, Fishery & Products Festival (だて農業・漁業・大物産まつり) First Sunday of October Local wagyu grilled over charcoal, grilled whelk, fish hot pot, a salmon catch-by-hand and free milk. About 15,000 people came in FY2025501
  • Settler traditions: The city lists three intangible folk properties. They are Sendai kagura (仙台神楽), the armored martial art Ryūshin Kaichū-ryū (柳心介冑流) and the folk song and dance "Sansa Shigure" (さんさ時雨)1. Sansa Shigure is said to have come with the Watari Date migration and is performed at the Musha Matsuri11. The Watari Date helmet crest is a caterpillar (毛虫), not Masamune's crescent moon, because a caterpillar "only moves forward"12.
  • Shrines and temples: Date Shrine (伊達神社) has enshrined Kunishige and his chief retainer Tamura Akimasa since 193527. Daiōji (大雄寺) is the Watari Date family temple3. Usu Zenkoji has a thatched main hall and priests' quarters from the late Edo period. Its treasure house holds 62 Important Cultural Properties and Ainu materials. Viewing is by reservation16.
  • Museums and old buildings: The Date History and Culture Museum (だて歴史文化ミュージアム, opened 2019) covers Jomon, Ainu and samurai culture48. It shows Watari Date armor and Important Cultural Property finds from the Usu-Moshiri site. Its Hands-on Learning Hall has an indigo workshop and a working swordsmith's forge142. The Old Mitobe House (旧三戸部家住宅) in the residence garden has been a national Important Cultural Property since 19711. The tourism association calls it Hokkaido's oldest surviving farmhouse56.

Ainu heritage

  • Usu kotan: Usu takes its name from an Ainu kotan (settlement) on the cove there21. When the Watari Date settlers landed at Muroran in 1870, Ainu gave them rice and miso soup. After the settlers' rice ship sank, Ainu showed them where to hunt and fish12.
  • Chashi and trading post: The city protects two Ainu chashi (fortified hilltop sites), Tateyama Chashi (館山チャシ) and Pon Chashi (ポンチャシ). It also protects the site of the Usu Kaisho (有珠会所跡), a former trading-post office. All three were designated in 1973 or 19871.
  • Zenkoji and the Ainu: The shogunate founded the Ezo Sankanji partly to preach Buddhism to the Ainu. Contact was relatively gentle, and Ainu rituals and the Ainu people's respect for the temples continued15. The temple's treasure house keeps Ainu materials16.
  • Batchelor Memorial Church (バチラー夫妻記念堂): Built in 1937 at Mukai-Usu to honor the English missionary John Batchelor and his wife Louisa. The couple worked for Ainu education and rights. The church stands on a hill the Ainu called Kamuy Takkop ("the gods' hill"). The upstairs room is a city cultural property. Visitors can go inside on Saturdays 9:00–16:00 from April to October, and at the 13:30 service on the second Sunday of every month, which anyone may attend57.
  • Batchelor Yaeko (バチェラー八重子, 1884–1962): Born in Usu as Mukai Yaeko, daughter of the Ainu leader Mukai Tomizō (Mokotcharo). She was adopted by the Batchelors58. Her collection of tanka poems, Wakaki Utari ni (若きウタリに, 1931), makes her one of the "three great Ainu poets". A stone outside the memorial church carries one of her poems praising "Usu Kotan"57.
  • Archaeology and today: The museum presents Ainu culture alongside Jomon and samurai history. It displays Important Cultural Property finds from the Usu-Moshiri site (有珠モシリ遺跡)481. Hana Café Aivalley in Ōtaki shows work by the Ainu-pattern artist Ishikawa Aiko46. The Ainu cultural facility Upopoy is in neighboring Shiraoi13.

Sister & friendship cities

Partner Type Since
Watari (亘理町), Miyagi Hometown sister city (ふるさと姉妹都市) April 1981
Shinchi (新地町), Fukushima Hometown sister city July 1982
Yamamoto (山元町), Miyagi Hometown sister city April 1988
Shibata (柴田町), Miyagi Historical friendship city (歴史友好都市) May 1988
Lake Cowichan, British Columbia, Canada Sister city, signed by Ōtaki Village October 1989
Hirakata (枚方市), Osaka Economic and citizen exchange city, declared by Ōtaki Village in 1999 and renewed by Date in 2006 July 1999
Zhangzhou (漳州市), Fujian, China Friendship city April 2010
Tobetsu (当別町), Hokkaido Historical sibling city (歴史兄弟都市) October 2020

Sources: city overview1, with Hirakata's 2006 renewal from Japanese Wikipedia3. The Lake Cowichan totem poles stand at Sankai-daki Park47.

Notable people

  • Date Kunishige (伊達邦成): Lord of Watari who led the 1870 migration and founded the city. He became a baron in 189227.
  • Batchelor Yaeko (バチェラー八重子, 1884–1962): Ainu poet and Christian evangelist born in Usu58.
  • Fujita Takahiro (藤田貴大): Playwright and director from Date. He won the 56th Kishida Kunio Drama Award and received the city's first special commendation3.
  • Miyao Tomiko (宮尾登美子): The novelist lived in Date while writing her version of The Tale of the Heike. A literature museum in her name opened in 20053.
  • Kuga Katsunan (陸羯南): The pioneering journalist worked at the Mombetsu Sugar Factory in 18803.

Sources

Numbers in the text link to these sources. Figures as of 23 September 2026

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