Hokkaido Places

City Kamikawa Subprefecture

Nayoro 名寄市

なよろし

Nayoro is the service hub of northern Hokkaido's Nayoro Basin. About 90% of its paddy fields grow glutinous mochi rice, and the city bills its mochi-rice planted area as the largest in Japan1. It is also known for hillsides of sunflowers, sun pillars on bitterly cold winter mornings, and a city observatory that houses a 1.6 m telescope open to the public2.

Population (2020 Census)
27,282
Area
534.86 km²
Official website
www.city.nayoro.lg.jp

Known for

  • Mochi rice (もち米). Roughly 90% of the city's paddies grow glutinous rice, and the city says its planted area is the largest in Japan. The rice stays soft for a long time, which is why it is used in Ise's famous Akafuku (赤福) sweets1.
  • Sunflowers (ひまわり). More than 60 ha of sunflowers were being grown in the city as of 201513. The best-known field covers about 3 ha of hillside at Sun Pillar Park and starts blooming in early August14.
  • Stargazing. The Kitasubaru observatory (なよろ市立天文台きたすばる) houses Hokkaido University's 1.6 m Pirika Telescope. It is the second-largest telescope at any public observatory in Japan2.
  • Cold and snow. Winter brings diamond dust and sun pillars (サンピラー)15. Piyashiri Ski Area (名寄ピヤシリスキー場) markets its powder as "Japan's best snow quality" (雪質日本一)14.
  • Nayoro stewed jingisukan (なよろ煮込みジンギスカン). Here the mutton is simmered in its sauce rather than grilled. The city calls it Nayoro's soul food16.
  • The Kimaroki (キマロキ) snow-clearing train. This steam-era snow-removal set is the only one still in existence in Japan. It is displayed on the old Nayoro Main Line trackbed14.
  • Farm produce. Green asparagus, potatoes and pumpkins17, plus sweet corn, which heads the city's furusato-nozei gift ranking on the Furusato Choice portal18.
  • A regional centre. The city has Nayoro City University (名寄市立大学), described as Japan's northernmost public university, and the municipal hospital that serves as the regional centre hospital for northern Hokkaido19.

Sights & activities

Nature & scenery

  • Sun Pillar Park sunflower field (なよろひまわり畑). About 30,000 m² of sunflowers on a slope overlooking the city, in bloom from early August14. Nayoro was the main filming location for Hoshi Mamoru Inu, and the field appears in it2813. A memorial stone with Nishida Toshiyuki's and Tamayama Tetsuji's handprints stands at Furen Bokodai, and a statue of the dog Happy gazes at the stars at Kitasubaru28. The sunflower-field venue moved here from Chiebun in July 20086.
  • Sun pillars and diamond dust. On very cold, windless winter mornings and evenings, ice crystals reflect sunlight into vertical columns of light15. The city says that with luck you may see one at the Piyashiri ski area14.
  • Waterfalls. Hiyoku and Shinkō Falls in Chitō, on the upper Yoshino River (𠮷野川), have parking and a riverside walking path. The multi-tiered Naiorop Falls in Nisshin is best during the spring snowmelt2314.
  • Kudosan trail. A trail of about 2.5 km to the summit gives views over the city on clear days14.

Onsen

  • Nayoro Onsen Sun Pillar (なよろ温泉サンピラー). The spring first opened in 1982 as "Nayoro Onsen", and the present Sun Pillar facility opened in December 1997576. It sits at the foot of the Piyashiri ski area. The baths reopened after renovation in November 2022, now with a spacious sauna room614. The water is a calcium–sodium sulfate and bicarbonate cold mineral spring. Day bathing runs 10:00–22:00 (last entry 21:00) and costs ¥500 for adults, ¥250 for elementary-school children57. On the third Monday of each month the baths open at 17:00 for cleaning. The in-house restaurant Akagera (あかげら) has been closed since 1 Nov 2025, so check dining options before you go57.

Museums & heritage

  • Nayoro Kitakuni Museum (名寄市北国博物館). 222 Midorigaoka. Open 9:00–17:00 (last entry 16:30), closed Mondays and 29 Dec–3 Jan. Admission ¥220 for adults and free for high-school students and younger. About a 16-minute walk from Nayoro Station44.
  • Kimaroki snow-clearing train (SL排雪列車キマロキ). The name comes from its formation: steam locomotive (キ), Macleay spreader car (マ), rotary snowplough (ロ), locomotive (キ). It is displayed outside the museum from late April to mid-October and wrapped under covers in winter4414. In 2026 the covers were scheduled to come off on 15 April58.
  • Kitasubaru observatory (なよろ市立天文台きたすばる). 157-1 Nisshin, on Hoshimi-no-Oka hill in Sun Pillar Park59.
    • Telescopes. Hokkaido University's 1.6 m Pirika Telescope (focal length 19.2 m) is used for public viewing, mainly on Friday to Sunday nights. The 50 cm "Kiterasu" reflector (きたてらす望遠鏡) is used on every clear night the observatory is open and can even show first-magnitude stars in daytime260.
    • Planetarium and hours. A digital planetarium gives four shows a day60. Open 13:00–21:30 (April–October) or 13:00–20:00 (November–March). Closed Mondays, the day after public holidays, the last Tuesday of each month, and 29 Dec–3 Jan60.
    • Admission. ¥410 for adults, free for high-school students and younger. Payment is by cash or Yoroca only45.
    • Research record. The observatory's predecessor was Kihara Hideo's private observatory, opened in 1973 and run by the city from 1992. The city observatory's technician Sano Yasuo discovered supernova 1997ef27, and in April 2026 the observatory announced his first new supernova discovery in about 21 years61.
    • Discrepancy. The city's older English pages (last updated 2015) give 2011 for the opening and 1976 for Kihara's private observatory. They describe the telescope as "one of the largest in Japan" or even "the largest in Japan"6219. The observatory's own history dates the private observatory to December 1973 and the opening to April 2010 (grand opening April 2011). It describes Pirika as the second-largest telescope at a public observatory in Japan272.
  • Historic sites. Satō Masakatsu's wintering site (佐藤正克越冬の地) and the Matsuura campsite are both marked23.

Outdoor & seasonal activities

  • Nayoro Piyashiri Ski Area (名寄ピヤシリスキー場). 13 runs including four tree-run areas63. The 2026–27 season opens Friday 11 December 202664. Day skiing runs 9:00–16:30, with night skiing (16:30–20:30) on Thursdays and Fridays from 17 December to 26 February64. An adult 1-day lift pass is ¥4,30064. Lift rides are free for everyone on opening day65.
  • Ski jumping. The Piyashiri Schanze has normal and medium hills and is used year-round, including for summer jumping14.
  • Snowmobiling. The "Powder Snow Safari" is a guided snowmobile tour through rime-ice forest from early January to early March, ¥22,000 per person51.
  • Canoeing. Bike-and-canoe trips on the Teshio run from early June to mid-October (from ¥8,000). Short flat-water paddles for beginners run from late June to early August (¥3,300)51. Bookings are made through the tourism association's NGATEWAY site51.
  • Camping. Furen Bokodai Nature Park Campground (ふうれん望湖台自然公園キャンプ場) has 20 powered auto sites, free sites and two-storey cottages, booked via "Nap". Other options are the Mori no Kyūkamura auto campground (森の休暇村オートキャンプ場) and the camp at Nayoro Health Forest / Tomte Culture Forest (トムテ文化の森)1423.
  • Nayoro Onsen RV Park (なよろ温泉RVパーク). Open 1 April to 31 October 2026. ¥2,500 per vehicle per night; check-in 12:00–20:0066.
  • Farm experiences. Mini-tomato picking runs from early August to mid-September. A mochi-pounding party with the city's "Mochi Ambassador" (なよろもち大使), the winner of its mochi-pounding contest, runs year-round for groups (¥35,000)511.

Food experiences

  • Try stewed jingisukan at local restaurants; the tourism association keeps a PDF list of places that serve it48.
  • Pick blueberries in July and August at Hineno Nōen, entered from the Michi-no-Eki car park (2026: 19 July–23 August; ¥500 for junior-high age and up)6750.
  • Visit farm stands such as Kawakami Farm, open Saturdays from June to mid-October, and the Wednesday Nanayoro vegetable market in town50.

Roadside stations (Michi-no-Eki)

Mochigome no Sato Nayoro (道の駅もち米の里☆なよろ)

  • Location: 334-1 Furen-chō Nishimachi, Nayoro, on National Route 40. It serves as Nayoro's southern gateway, in open paddy country in the Furen district3468. Mapcode 272 440 153. Tel. 01655-7-868634.
  • Hours: Shop 9:00–18:00 (April–October) and 9:00–17:00 (November–March). Restaurant 11:00–17:00 (last order 16:30) in summer and 11:00–16:30 (last order 16:00) in winter. Closed 1 January34. Summer hours from 1 April 2026 were confirmed by the station; the toilets are open 24 hours69. (As of September 2026 — check before visiting.)
  • Shops & products: Products made from Nayoro mochi rice, with the cream daifuku and soft daifuku (ソフト大福) the most popular. Also strawberry yōkan (いちご羊羹), soba and the souvenir "Nayoro Suisei" (名寄彗星, "Nayoro Comet")34. A processing room demonstrates automatic mochi pounding using local mochi rice, and local buckwheat is milled and sold on site34. A farm stand for local vegetables (asparagus, horseradish, mountain vegetables, tomatoes, sweet corn, watermelon) runs from 1 June to 3 November in 2026, 9:00–17:0050. Tickets for the neighbouring blueberry farm are sold at the shop till67.
  • Food: The restaurant Oshokuji Kaze no Yorimichi (お食事 風の寄り道) focuses on local mochi and soba, and its signature dish is the mochi kakiage-don (もちかき揚げ丼)34. The take-out counter sells mochi-rice croquettes (もち米コロッケ) and milk soft-serve (牛乳ソフトクリーム)34. The soft-serve uses mix from Northplain Farm in Okoppe, and a new soft-serve machine was installed in April 202670. The Godai Nōen soba stand next door serves 100% buckwheat soba50.
  • Facilities:
    • Parking and toilets. Parking for 13 large vehicles and 65 cars. Parking, toilets, nursing room, vending machines and public phone are available 24 hours3414. The toilets include warm-water bidet seats, accessible and ostomate-equipped toilets, and diaper-changing tables. Some parking is covered34.
    • Other services. Wi-Fi, a kids' space, credit cards and other cashless payment34. A rest and information corner covers road, weather, emergency-medical and disaster information34.
    • Radio booth. A satellite booth of community FM "Air Tesshi" (Airてっし, 78.8 MHz) broadcasts local and traffic news34.
    • EV charging: none at present. The city suspended the quick charger from 21 January 2026 for replacement71. The station then announced in March 2026 that the charger had been removed72. The facility icons on the official site still show an EV charger, so treat charging as unavailable until a new unit is announced.
  • Notes:
    • Registration. Registered on 17 April 2008 (registration No. 102) and opened on 20 April 2008346. The stamp can be collected during opening hours but not on closed days34.
    • R40 pin rally. The station belongs to the Kamikawa-north Roadside Station Collaboration (RSC, 上川北部道の駅連携). The other members, all on National Route 40, are Ehon-no-Sato Kenbuchi (Kenbuchi), Hitsuji-no-Machi Samurai Shibetsu (Shibetsu), Bifuka (Bifuka) and Nakagawa (Nakagawa). They sell collectible pins, with a second series released in April 202673.
    • Disaster plan. A business continuity plan (BCP) for the station's role in disasters was adopted in March 202674.
    • Visitor numbers. Visitors were 471,074 in FY2017 and 327,893 in FY202138.

Getting there & around

  • Rail.
    • Stations. The JR Sōya Main Line runs through the city. Its stations here are Furen, Nayoro Kōkō, Nayoro, Nisshin, Chiebun and Chihoku8757677.
    • Services. Limited Expresses Sōya and Sarobetsu and the Rapid Nayoro stop at Nayoro Station (東1条南6丁目)78. Asahikawa–Nayoro takes 59 minutes by limited express or about 95 minutes by rapid32. Nayoro to Wakkanai takes about 2 h 45 min by limited express78.
    • Closed lines. Nayoro was once a junction for the Nayoro Main Line (closed 1989) and the Shinmei Line (closed 1995)78.
  • Air. The city's access guide routes air travellers via Asahikawa Airport. A bus takes about 35 minutes from the airport to Asahikawa Station, where you change to the train32.
  • Road.
    • From Sapporo. About 200 km, around 2 h 45 min. Take the Dō-Ō Expressway to Shibetsu-Kenbuchi IC, then National Route 40. From Asahikawa it is about 70 km, around 1 h 15 min. From Wakkanai it is about 160 km on Route 40, around 2 h 45 min32.
    • Nayoro-Bifuka Road. The Nayoro-Bifuka Road (名寄美深道路), a motorway, starts at Nayoro IC in Toyoe79. The expressway section from Shibetsu-Kenbuchi to Nayoro is still an ongoing project with no opening date set79.
    • Other routes. National Routes 40 and 239 serve the city8.
  • Bus.
    • Highway bus. The Chūō Bus / Dōhoku Bus joint service from Sapporo, via Wassamu and Shibetsu, takes about 3 h 05 min32.
    • Bus terminal. Several bus companies use the terminal in the Yorona plaza next to Nayoro Station78. Its waiting room is open 5:30–22:3042.
    • Local buses. Meishi Bus's Nisshin-Piyashiri line takes about 20 minutes to the Sun Pillar Kōryūkan stop, about 1 km from the observatory59. Rides that both start and end between Nisshin Kenshū Center and the ski area are free80.
  • Around town. Rental bikes from the tourist office in Yorona, 9:00–17:00: city bike ¥300/day, e-assist bike ¥500, road or cross bike ¥1,50043. A taxi from the station to the observatory is 5.5 km, about 15 minutes59.

Practical tips

  • When to go.
    • Late May for asparagus.
    • July–August for the summer festivals, blueberries and sunflowers.
    • Late August for the Industry Festival.
    • December–March for powder skiing and sun pillars491415.
    • 1 June 2030 for an annular solar eclipse that, within Japan, can only be seen from Hokkaido. In Nayoro the ring phase lasts from about 16:53 to 16:56, the first annular eclipse seen there since 187281.
  • Tourist information. The NPO Nayoro Kankō Machizukuri Kyōkai runs the tourist office on the ground floor of Yorona (東1条南7丁目1-10), tel. 01654-9-6711. It offers sightseeing information, the "clim" gift shop, a café, rental bikes, Tesshi Takeshirō Cards and Nayoro manhole cards43. The office is open 9:00–17:30 on weekdays and 9:00–17:00 on weekends and holidays56.
  • Closing days. The museum and observatory are both closed on Mondays4460. The Kimaroki train is under covers in winter44. Kitasubaru's large Pirika Telescope is mainly used for public viewing on Friday to Sunday nights60.
  • Winter conditions. The record low is −35.7 °C and snow depth has reached 151 cm31. Bring serious winter clothing and drive on proper winter tyres. Some forest roads, such as the road to Hiyoku and Shinkō Falls, are partly closed to some vehicles during snowmelt and after rain14.
  • Wildlife. Brown bears live in the surrounding mountains. The ski area plays music, patrols and removes food waste to keep bears away, and it stops operating immediately if a bear is seen82. Make noise on forest trails and don't leave food outside. Watch for deer on rural roads at dusk (general advice).
  • Payments. Kitasubaru accepts only cash or the Yoroca e-currency45. The Michi-no-Eki takes credit cards and other cashless payment34.

More about Nayoro

At a glance

Field Details
Type City (市)
Subprefecture Kamikawa (上川総合振興局)
District None (city). The former Nayoro and Furen were historically in Kamikawa District, Teshio Province (天塩国上川郡)6; the former Chiebun Village was in Nakagawa District (中川郡)7
Population 27,282 in the 2020 Census, down 6.1% from 29,048 in 20153. Resident register: 23,906 (11,626 men, 12,280 women; 13,509 households) as of 31 Aug 20264
Area 534.86 km² (GSI, as of 1 Apr 2026)5
Density About 44.7 people/km² on the 2026 register figure, or about 51.0/km² on the 2020 Census figure (calculated from the figures above)
Municipal history Named Kami-Nayoro Village (上名寄村) in 1897. Became a village with its own administration in 1909 and was renamed Nayoro Town (名寄町) in 1915. Merged with Chiebun Village (智恵文村) on 1 Aug 1954 to form a new Nayoro Town7, and became a city on 1 Apr 1956, the 21st in Hokkaido. Merged with Furen Town (風連町) on 27 Mar 2006 to form the present city6
Neighboring municipalities Shibetsu, Shimokawa, Bifuka, Horokanai8, and Omu (Okhotsk Subprefecture), which meets Nayoro and Shimokawa at Mt. Piyashiri910. The Japanese Wikipedia article on Nayoro leaves Omu out, but the articles on Omu and Mt. Piyashiri both list the shared boundary
Symbols Tree: Japanese white birch (シラカバ). Flower: large-flowered trillium (オオバナノエンレイソウ). Bird: great spotted woodpecker (アカゲラ). All adopted 25 Jul 200611
Mascot Nayorō (なよろう), a boy who loved mochi so much that his head and body turned into mochi1. Chosen in 2012 from 512 public entries126
Official website http://www.city.nayoro.lg.jp/ (the https address did not respond when this entry was researched)

Name origin

  • Nayoro. The name is generally traced to the Ainu nay-or-putu (ナイオㇿプトゥ), "river – its place – mouth". It probably referred to the point where the Nayoro River (名寄川) joins the Teshio River (天塩川)8. The city's English site gives a shorter form, Nai-oro, "place by the (Nayoro) river". It adds that the name was written down in the Teshio River diary of the explorer Matsuura Takeshirō (松浦武四郎) in the late Edo period19.
  • Former spellings. The municipality was called Kami-Nayoro (上名寄, "Upper Nayoro") until it became Nayoro Town in 1915. Present-day Bifuka was then Shimo-Nayoro (下名寄, "Lower Nayoro")6.
  • Furen. The city's English pages derive the name of the former Furen Town from the Ainu Furen-betsu, "red river"19. The Fūrebetsu River (フーレベツ川) still flows east of the Furen district20.
  • Nearby Ainu names. Teshio comes from Teshi-o-pet, "river with beams", after rock ledges that cross the riverbed like weirs21. The local mountain Kudosan (九度山, read くどさん) is Kut-un-nupuri (クトゥンヌㇷ゚リ), "mountain with a cliff"22.

History

  • Prehistory. People are thought to have first reached the area 40,000–20,000 years ago. The oldest of the city's roughly nine known archaeological sites are about 14,000 years old. Before Japanese settlement, the area belonged to the Teshio River Ainu cultural sphere19.
  • 1798 and 1857. Three shogunate officials travelled the Teshio in 1798. In 1857 Matsuura Takeshirō, hired by the Hakodate magistracy, went up the river to survey the Kamikawa and Nakagawa districts of Teshio Province6.
  • 1869–1872. The Teshio upper basin was administered by the Mito domain before passing to the Hokkaido Development Commission (開拓使) in 18716. In 1872 an official of the commission's Sōya branch, Satō Masakatsu (佐藤正克), surveyed the area6. He is remembered as the first Wajin (ethnic Japanese) to spend a winter in Nayoro23.
  • 1897–1900, settlement. The name Kami-Nayoro Village was adopted in 1897, and the first settler arrived in 18986. In 1900 the colonial lots were opened to organised groups from Yamagata, Kumamoto, Etchū (Toyama), Niigata, Sōma (Fukushima), Gifu and Matsushima (Miyagi)6. The city dates its founding to the Yamagata group, which came from Tōei Village in Higashitagawa District (now part of Tsuruoka) and settled the Akebono (曙) area24.
  • 1898–1899, Furen. Three men said to be from Yamanashi began clearing land beside the Teshio in 1898. Furen dates its own founding to 1899, when the surveyor Shimizu Chōjirō (清水長次郎) stayed on to run a ferry25.
  • 1902–1903. Groups from Gifu and Sōma made the first experimental rice plantings in 19026. The railway from Shibetsu, now the JR Sōya Main Line, reached Kami-Nayoro Station (today's Nayoro Station) in 19036. Boats on the Teshio had carried people and goods to and from Nayoro since around 1900. From 1909 a small steamboat worked the upstream route between mid-April and the end of November, until the railway ended river transport21.
  • 1909–1941, a rail junction. The village gained its own administration in 1909 and became Nayoro Town in 1915. The Nayoro Line to Shimokawa opened in 1919 (it later became the Nayoro Main Line to the Okhotsk coast). The Shinmei Line (深名線) to Fukagawa opened in 19416.
  • 1953–1956. A National Safety Force unit was stationed in the town in 1953; it is now Japan Ground Self-Defense Force Camp Nayoro. Nayoro merged with Chiebun Village in 1954 and became a city in 19566.
  • 1970, mochi rice. National rice-reduction policy (減反) pushed farmers to switch to glutinous rice, which stands up better to cold summers. The Nayoro Mochi Producers' Union was founded on 8 April 1970, and in the first year 7 farms planted 15 ha. Furen farmers formed their own union in 198126.
  • 1973–1997, winter sports and rail closures. The national Piyashiri Ski Area opened in December 19736. The Nayoro Main Line closed in 1989 and the Shinmei Line in 1995, both replaced by buses. The Kitakuni Museum opened in 1996, and the Nayoro Onsen Sun Pillar hot-spring facility in December 19976.
  • 2001–2004. Nayoro hosted FIS Nordic Combined World Cup events in March 2001 and January 2004, and the 58th National Winter Sports Festival (なよろサンピラー国体) in February 20036.
  • 2006, merger. In a 2005 referendum, Furen voters backed the merger by 2,187 votes to 1,180 on a 77.5% turnout. Furen Town, then 107 years old, and Nayoro City merged on 27 March 2006625. Nayoro City University opened the same spring, and the Hokkaido-run Sun Pillar Park opened that November6.
  • 2008–2013. The Michi-no-Eki opened in April 20086. The Kitasubaru observatory opened in April 201027. The film Hoshi Mamoru Inu (星守る犬, "Star Watching Dog") was shot in the city in 2010 and released in 201128. The Nayoro-Bifuka Road and the station-front Yorona plaza (駅前交流プラザ「よろーな」) opened in 20136.
  • 2018–2022. Nayoro was certified as the "Nayoro Wine Special Zone" on 30 March 2018, aiming to create Japan's northernmost winery29. Oji Materia's Nayoro mill stopped production on 1 December 2021, after production was consolidated at other plants. That year the city also declared itself a Zero Carbon City. Higashi-Furen Station was moved and reopened as Nayoro Kōkō Station in March 20226.

Geography & climate

  • Setting. The city lies in the Nayoro Basin, between the Kitami Mountains to the east and the Teshio Mountains to the west2019. The city gives its position as about 44°21′N, 142°28′E32, almost the same latitude as its Canadian sister city, Lindsay (44.4°N)33.

  • Rivers. The Teshio River is 256 km long, the fourth-longest in Japan21, and was listed as a Hokkaido Heritage (北海道遺産) in 20046. The Nayoro River joins the Teshio within the city8.

  • Mountains and forests. Piyashiri (ピヤシリ山, 986.8 m) stands on the boundary with Shimokawa and Omu9 and gives its name to the ski area, which lies on the south slope of neighbouring Kudosan349. The Piyashiri range was designated a natural recreation forest in 19746. Kudosan (九度山, 673.6 m) is a nationally designated scenic place (see Ainu heritage)22. The trail to its summit is about 2.5 km long14. Nayoro Park has a mizunara oak forest of about 1,200 trees over 10 ha, which is a city-designated cultural property35.

  • Waterfalls and lakes. The twin falls Hiyoku-no-taki (比翼の滝) and Shinkō-no-taki (晨光の滝) are in Chitō (智東), and the stepped Naiorop Falls (ナイオロップの滝) is in Nisshin14. Furen Bokodai Nature Park overlooks Chūreppu Lake (忠烈布湖)14.

  • Parks. Hokkaido-run Sun Pillar Park and the neighbouring Nayoro Health Forest (なよろ健康の森, 219 ha) hold the sunflower field, a 36-hole park-golf course, an auto campground and cross-country ski trails34.

  • Climate (1991–2020 normals, Nayoro AMeDAS station).

    Measure Value
    Annual mean temperature 5.8 °C
    January mean / mean daily minimum −8.6 °C / −14.7 °C
    August mean / mean daily maximum 19.9 °C / 25.7 °C
    Annual precipitation 1,006.8 mm
    Annual snowfall (total) 829 cm
    Mean maximum snow depth 109 cm

    Source: JMA30. The record low is −35.7 °C (2 Feb 1982), the record high 36.4 °C (28 Jul 2021), and the record snow depth 151 cm (12 Mar 2013)31. The city says summer highs above 30 °C and winter lows below −20 °C give a range of about 60 degrees19.

Economy & industry

  • Farming. Agriculture is the main industry19. Farm households fell from 842 in 2010 to 580 in 2020 (a preliminary figure). Cultivated land was 10,555 ha in 2020: 5,428 ha of paddy and 5,118 ha of upland fields36. In FY2021 the city grew 3,590 ha of rice, harvesting 23,700 t. It also had 701 ha of soybeans, 621 ha of wheat, 145 ha of potatoes and 91 ha of sugar beet36. There were 3,293 dairy cattle in 202036.
  • Mochi rice. Farmers grow mochi rice in dedicated zones (もち米生産団地) with no ordinary rice nearby, because pollen from ordinary rice lowers glutinous-rice quality139. About half the crop is Hakuchō-mochi (はくちょうもち), the variety favoured by confectioners such as Akafuku. About 40% is Kazenoko-mochi (風の子もち), a large-grained variety that suits okowa39. Snow-cooled silos keep the grain "as if just harvested" all year17. In 2017 the city declared "mochi-rice products made from Japan's No. 1 mochi rice" its official regional brand under the ふるさと名物応援宣言 scheme37. The 10th of every month is "Nayoro Mochi-rice Day" (名寄もち米の日)40.
  • Vegetables and new crops. In 2015 the city described its green asparagus acreage as the largest of any Japanese municipality, and its potato and pumpkin acreage as among the largest. Nayoro potatoes are often used in Calbee potato chips17. Pressed sunflower seeds become Kita no Kagayaki (北の耀き) sunflower oil, and the pressed cake feeds the local Himawari-batake Pork (ひまわり畑ポーク) pigs23. Under the 2018 wine special zone, the city recruits rural-revitalisation volunteers to grow grapes and make local wine29.
  • Industry and public-sector employers. Oji Materia announced in October 2019 that it would consolidate the Nayoro mill's production elsewhere, and the mill stopped on 1 December 20216. Sumitomo Rubber opened a tyre test course here in 19916. Other large employers include JGSDF Camp Nayoro (since 1953), the municipal general hospital (a regional emergency and critical-care centre since 2015) and Nayoro City University6. The city describes itself as the only place in northern Hokkaido with a public university41.
  • Tourism. Visitor numbers were 446,200 in FY2017 and 383,400 in FY2019. They fell to 249,000 in FY2020 during the pandemic and were 277,200 in FY2021. Overnight guest-nights in FY2021 totalled 86,20038. The Michi-no-Eki is by far the busiest single facility, with 327,893 visitors in FY202138.
  • Population. The combined area peaked at 48,180 in the 1960 census. It had fallen to 27,282 by 2020, and the 2020 figure was 6.1% below 20153. By August 2026 the register showed 23,906 residents4. Revitalisation efforts include the Yorona station plaza (2013), which houses the tourist office, café and bus waiting room4243, and the Yoroca (ヨロカ) electronic local currency, which is accepted at the museum and observatory4445. Furusato-nozei donors can even fund Nayoro City University tuition coupons46.

Local specialties

Specialty Category Details & where to get it
Nayoro mochi rice (名寄産もち米) Rice Main varieties are Hakuchō-mochi, Kazenoko-mochi, Kitayuki-mochi (きたゆきもち) and Kitafuku-mochi (きたふくもち)39. Mochi-rice products are sold at the Michi-no-Eki14
Furen country mochi "Yuki no Sato" (風連田舎もち「雪の里」) Mochi Cut mochi (plain, bean, yomogi), round mochi and Furen okaki, made only from top-grade Furen Hakuchō-mochi. Produced by Mochigome-no-Sato Furen Tokusankan (もち米の里・ふうれん特産館)47
Soft daifuku and cream daifuku (ソフト大福・クリーム大福) Sweets Tokusankan products and the Michi-no-Eki's best-known souvenirs. The station also sells strawberry yōkan (いちご羊羹)4734
Nayoro stewed jingisukan (なよろ煮込みジンギスカン) Local dish Mutton simmered in its marinade. Each meat shop has its own sauce, and nine restaurants served it as of 201516. The tourist office sells Maruha Nichiro Chikusan's "なよろ煮込みジンギスカン746g" pack and lends a 45 cm pan free of charge (weekdays; book three days ahead)48
Mochi kakiage-don and mochi-rice croquettes (もちかき揚げ丼・もち米コロッケ) Dish / snack At the Michi-no-Eki restaurant and take-out counter34
Green asparagus (グリーンアスパラガス) Vegetable Described by the city as "thick, soft and sweet"17. Celebrated at the late-May Asparagus Festival49. A popular furusato-nozei gift18
Sweet corn: Gold Rush and "Nayoro White" (ゴールドラッシュ・なよろホワイト) Vegetable Top of the city's furusato-nozei ranking on Furusato Choice, pre-ordered for summer delivery18. Also sold at farm stands50
Potatoes and pumpkins (じゃがいも・かぼちゃ) Vegetable Large planted areas. Pumpkins are sweet and floury thanks to the day–night temperature swing17
Kita no Kagayaki sunflower oil (ひまわり油「北の耀き」) and Himawari-batake Pork (ひまわり畑ポーク) Oil / meat Made from local sunflower seed and the leftover pressed cake23
Furen buckwheat soba (風連地粉そば) Noodles Yonezawa Seimenjo (米澤製麺所) mills local buckwheat47. The Godai Nōen farm stand next to the Michi-no-Eki serves 100% buckwheat soba (十割そば), April to mid-November50
Blueberries (ブルーベリー) Fruit Pick-your-own at Berry Muraoka (ベリーむらおか) and Hineno Nōen (日根野農園)50
Kanjime spinach (寒締めホウレンソウ) Vegetable Winter spinach sweetened by cold. Offered as a harvest-and-hotpot experience in mid-December to early January51
Fūbu wood vinegar (木酢液「風舞」) Product Made by Hokkaido Carbonize in Furen, for drinking, bathing and deodorising47
Furusato-nozei (ふるさと納税) gifts Gifts Mochi, rice, asparagus, corn and vegetable boxes (potatoes, onions, pumpkins)18. Donations can be made through more than a dozen portals, or by post, fax or in person at City Hall46

Culture & festivals

Event When Highlights
Nayoro New Year Mochi-pounding (なよろ新春もちつき大会) January Citywide mochi pounding to start the year1
Nayoro "Japan's Best Snow" Festival (なよろ雪質日本一フェスティバル) Early–mid February (the city calendar says early February, the tourism association mid-February) Winter festival. The Stewed Jingisukan fleet runs a stall here524948
Kita no Ten-moji-yaki (北の天文字焼き) February A giant 天 ("heaven") character fire display (文字焼き) in the snow, 170 m by 100 m at the first event on 18 Feb 1989. It was certified as a Guinness World Record on 18 Feb 20176
Furen Winter Festival (ふうれん冬まつり) Mid-February Furen district winter event52
Constitution Day Road Race (憲法記念ロードレース) Early May Running race52
Nayoro Asparagus Festival (なよろアスパラまつり) Late May Celebrates the spring asparagus harvest49
Furen Shirakaba (Birch) Festival (ふうれん白樺まつり) Third Sunday of June A Kōenji Awa-odori dance troupe from Suginami, Tokyo, visits every year53
Nayoro Sun Pillar Kokutai Memorial Summer Jump (なよろサンピラー国体記念サマージャンプ大会) Late July Summer ski jumping on the Piyashiri hills52
Tesshi Nayoro Festival (てっし名寄まつり) Late July The city's main summer festival. Wikipedia gives early August, but the city and tourism association list late July52498
Nayoro Festival (名寄祭, 名寄神社例大祭) 4–6 August Annual festival of Nayoro Shrine52
Nayoro Sunflower Festival (なよろひまわりまつり) Early to late August Held at the Sun Pillar Park hillside field, with a viewing platform and temporary information booth524914
Nayoro Industry Festival: Japan's No. 1 Mochi-rice Fiesta (なよろ産業まつり〜もち米日本一フェスタ〜) Late August About 300 kg of mochi are thrown to the crowd at the opening and closing ceremonies149
Bokodai lake-bed tour (ふうれん望湖台湖底ツアー) September (19–21 Sep in 2026) Guided walk on the bed of the lake. Meet at the Bokodai park office; booking required54
Nayoro Citizens' Cultural Festival (名寄市民文化祭) Late October to early November Arts and culture exhibitions52
Nayoro Piyashiri Jump Meet (名寄ピヤシリジャンプ大会) Mid-December Held on the Piyashiri hill, which stages the earliest official winter competition in Japan5214

Performing arts. Furen Shishi-mai (風連獅子舞) is a lion dance brought by settlers from Toyama. It was first dedicated at Shimo-Tayoro Shrine (下多寄神社) in 1908 and is Nayoro Cultural Property No. 1. Its 6 kg lion head is worked by 10 dancers inside the cloth body, with more than 30 performers in all35. Furen Goryō Daiko (風連御料太鼓) is a taiko group founded in 1976 by young farmers who had drummed on old pickle and soy-sauce barrels47. The Furen Fūburen (風舞連) Awa-odori group was formed in 1991 after Suginami's dancers visited, and it now performs at Kōenji's Awa-odori in Tokyo47.

Shrines, churches and heritage. Nayoro Shrine (名寄神社) was founded in 19026. Yamagata Shrine (山形神社, 1903) in Akebono has a settlement-memorial elm said to be more than 500 years old24. The Nayoro Church hall (日本基督教団名寄教会会堂, 1909) is the oldest surviving Western-style wooden building in the city35. The city even has its own song, "Sun Pillar", sung by Namerikawa Masami with the Nayoro Piyashiri children's choir55.

Museums and venues. The Kitakuni Museum (名寄市北国博物館, 1996) takes the "northern country" (北国) as its theme. Exhibits cover winter nature and how local homes and heating changed over time, and a Foucault pendulum designed to evoke a sun pillar greets visitors44. The Furen History and Folk Museum (風連歴史民俗資料館) opened in 1990 and is now a branch of the Kitakuni Museum2538. The Kitasubaru observatory (see below) and the EN-RAY Hall civic culture centre (市民文化センター EN-RAYホール, 2015) round out the cultural facilities6.

Ainu heritage

  • Before settlement, the Teshio basin was part of the Teshio Ainu cultural zone. River travel by dugout canoe was the main way through the area's primeval forests192521.
  • Kudosan, Kut-un-nupuri (クトゥンヌㇷ゚リ, "mountain with a cliff"). In 2009 it was designated a national Place of Scenic Beauty as one of the Pirika Noka (ピㇼカノカ, "beautiful shapes"), a group of landscapes chosen for their importance in Ainu culture. It was designated together with Mt. Kogane in Ishikari226.
  • Matsuura Takeshirō campsite (松浦武四郎宿営の地). This marks the spot thought to have held the Ainu house where Matsuura stayed on his first night in Nayoro in 185723. The city and ten other Teshio-basin municipalities hand out free "Tesshi Takeshirō Cards" at their tourist offices. A free smartphone audio guide, "A journey along the Teshio with Matsuura Takeshirō", has been available since August 2019. A committee of basin municipalities and national and Hokkaido government offices also produced a picture book about the river and Ainu life in the late Edo period56.
  • Symbolism. In front of the Kitakuni Museum, five columns face north, carved with the Blakiston's fish owl (シマフクロウ), which the Ainu revered as a village guardian44.
  • No dedicated Ainu cultural centre or museum in the city turned up during research, so the sites above are the main places to see this heritage.

Sister & friendship cities

  • Lindsay (now part of the City of Kawartha Lakes), Ontario, Canada. Sister city since 1 Aug 1969. The link was brokered by the missionaries Floyd and Doreen Howlett, who came to Nayoro in 1953. The two cities have exchanged students since 1973336. The Nayoro–Lindsay friendship committee received the Minister for Internal Affairs Award for local international exchange in 20216.
  • Dolinsk, Sakhalin Oblast, Russia. Friendship city since 25 Mar 199183.
  • Fujishima district, Tsuruoka, Yamagata. Sister-city pact signed on 1 Aug 1996 with the former Fujishima Town, the "mother village" of Nayoro's first settlers. The city calls a sister pact with settlers' home village a distinctly Hokkaido kind of tie, and one rare anywhere else in Japan24.
  • Suginami Ward, Tokyo. Friendship-exchange municipality. Former Furen Town signed the agreement on 13 Jul 1989, and the new city signed a fresh agreement on 6 Jun 2006536. Japanese Wikipedia calls Suginami a sister city, but the city itself uses the term "exchange municipality" (交流自治体)853.
  • Other ties. In 2020 the city signed an international-exchange memorandum with National Sun Yat-sen University's Si Wan College in Taiwan6. Kitasubaru has exchange agreements with the NAOJ Ishigakijima Astronomical Observatory (2014) and the Taipei Astronomical Museum (2015)27.

Notable people

  • Nayoroiwa Shizuo (名寄岩静男, 1914–1971). Sumo ōzeki who took his ring name from the town. He was born in the former Takashima District, now part of Otaru, and raised in Nayoro84. He was promoted to ōzeki in 19436, and a statue honouring him was unveiled in the city on 29 May 1981684.
  • Kihara Hideo (木原秀雄, 1911–1993). A Nayoro high-school teacher who observed the 1943 total solar eclipse from Nayoro. He opened a private observatory in 1973 and donated it to the city in 1992. Asteroid Kihara is named after him27.
  • Sano Yasuo (佐野康男). Observatory technician who discovered supernova 1997ef, the first found by anyone in Hokkaido. Asteroid Sano is named after him27. He found another supernova in 20056.
  • Satō Aiko (佐藤愛子). Judoka listed in the city's official chronology. She won bronze at the 2007 World Judo Championships and the women's 57 kg gold in 20116.

Sources

Numbers in the text link to these sources. Figures as of 23 September 2026

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